New Creative Media Centre—a landmark for Hong Kong
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Professor Chang was speaking to an audience of 1,200 at the Business of Design Week 2005 on 22 November at the Hong Kong Exhibition and Convention Centre, where he acknowledged the creative genius of Mr Daniel Libeskind, the CMC architect.
“We at CityU are very lucky to have Mr Libeskind working with us on this project,” Professor Chang said.In his address, Mr Libeskind shared his passion for architecture and discussed its meaning and place in the world today, emphasizing that architecture meant much more than the physical infrastructure and technology that went into a building.
“It’s far closer to the kind of profession that tells a story. It’s closer to literature, film and drama. Every building tells a story,” he said.
Mr Libeskind, renowned for his multi-disciplinary approach and his strong belief in humanistic, forward-looking architecture, touched on more than a dozen of the major works he has developed worldwide: from the Jewish Museum in
Mr Libeskind said that his intention was to make the CMC both “part of nature and a visible icon” because buildings had to speak to their surroundings.
CityU awarded the CMC design project to Studio Daniel Libeskind in 2002 and appointed the company to be the project consultant for the construction of the building in 2004.
The CMC facilities will enable the University to offer the highest level of education and training in
Professor Chang said the SCM mission was to create and educate talent and to inspire students to master the most advanced digital technology and use it in the art of storytelling.
Business of Design Week is organized by the Hong Kong Design Centre and attracts renowned designers from all over the world. Funded largely by the HKSAR’s Innovation and Technology Commission, this annual event provides a platform for designers, corporate leaders and educators from around the world to exchange ideas, discover new trends, explore business opportunities and find inspiration.
Business of Design Week, inaugurated in 2002, was held this year from 19 to 23 Nov. CityU was the title sponsor to Mr Libeskind's talk and showcased 12 novel technological projects at the event's Innovation & Design Expo, 21 to 23 Nov.