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Final-year marketing students from City University of Hong Kong were honoured at an awards presentation ceremony on 31 May for the quality of the consultancy projects that they designed for several renowned local and multinational corporations.
Final-year students from the Department of Marketing at CityU were honoured at an awards presentation ceremony on 8 May for their outstanding performances in conducting marketing consultancy studies for Chinese enterprises.
Do you participate in newsgroups? Are you an opinion leader? Marketers want to get to know you better. Dr Nan Zhou, Marketing Department, CityU recommended ways that marketers can identify and influence opinion leaders in newsgroups and turn them into "positive product information brokers", in his 24 February research seminar with Dr Alex S L Tang, Hong Kong Baptist University's Department of Marketing.