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Dr Yanni Yan and Dr Choo-sin Tseng, Associate Professors of the Department of Marketing, outperformed participants from 23 countries to clinch the Best Paper Award at the Fifth Annual International Business and Economy Conference (IBEC) 2006.
Final-year Marketing students won high praise at a presentation ceremony today (12 January) for the quality of their consultancy projects developed for several renowned corporations.
Do you participate in newsgroups? Are you an opinion leader? Marketers want to get to know you better. Dr Nan Zhou, Marketing Department, CityU recommended ways that marketers can identify and influence opinion leaders in newsgroups and turn them into "positive product information brokers", in his 24 February research seminar with Dr Alex S L Tang, Hong Kong Baptist University's Department of Marketing.