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Do you participate in newsgroups? Are you an opinion leader? Marketers want to get to know you better. Dr Nan Zhou, Marketing Department, CityU recommended ways that marketers can identify and influence opinion leaders in newsgroups and turn them into "positive product information brokers", in his 24 February research seminar with Dr Alex S L Tang, Hong Kong Baptist University's Department of Marketing.
Is Asia the next frontier territory in e-commerce development? How are the small and medium enterprises in the region faring in this IT rush? And what about the adoption of enterprise resource planning, electronic charge cards and ...?
Hong Kong, with its open economy, free flow of currency, its status as a major hub of information and transportation and as a tourist centre for the region, has strong comparative advantages for the development of e-business, even in the current economic downturn.