Showing 1 to 3 of 3 results
Do you participate in newsgroups? Are you an opinion leader? Marketers want to get to know you better. Dr Nan Zhou, Marketing Department, CityU recommended ways that marketers can identify and influence opinion leaders in newsgroups and turn them into "positive product information brokers", in his 24 February research seminar with Dr Alex S L Tang, Hong Kong Baptist University's Department of Marketing.
CityU Department of Marketing students participating in a consultancy services project with some of Hong Kong's top companies have been honoured for their valuable work at an awards presentation ceremony.
CityU Department of Marketing students participating in a consultancy services project with some of Hong Kong's top companies have been honoured for their valuable work at an awards presentation ceremony.