Approved Courses for Research Degree Students (MKT)
Department of Marketing
PhD students are required to fulfill the stipulated core course and elective requirements.
Please refer to the University Home Page for historical catalogue information. (CityUHK > Academics > Programme and Course Catalogue > Research Degree Programmes > Archives
Programme Core Courses (15 credits):
| Code | Course Title | Credits |
|---|---|---|
| MKT8633 | Doctoral Studies: Empirical Marketing Research | 3 |
| FB8905 | Project | 6 |
| FB8914 | Doctoral Seminar | 3 |
| Course(s) outside home department but within CB of at least 3 credit units at PhD level. Students can choose the course based on his/her research need. | 3 |
Programme Electives (3 credits):
| Code | Course Title | Credits |
|---|---|---|
| MKT8630 | Doctoral Studies: Marketing Modeling | 3 |
| MKT8631 | Doctoral Studies: Marketing Strategy | 3 |
| MKT8632 | Doctoral Studies: Consumer Behavioral Research | 3 |
| MKT8634 | Doctoral Studies: Marketing Literature | 3 |
Please refer to the University Home Page for historical catalogue information. (CityUHK > Academics > Programme and Course Catalogue > Research Degree Programmes > Archives