BBA Business Decision Analytics
1186A
Local Places:
36 (For First Year and Advanced Standing I Entries)* and
50 (For Senior Year Entry)
Non-Local Places
(All CityUHK programmes except Chinese Mainland Gaokao):
Around 500
2 Years (For Senior Year Entry)
+852 3442 8304 (Phone)
+852 3442 0189 (Fax)
* for JUPAS and non-JUPAS admissions
The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:
Decision Analytics Stream
- Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
- Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
- Enable students to solve business problems by a judicious application of technical and practical skills
- Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
- Prepare students for a statistical and analyst position in the financial, commercial, and government sector
Data Informatics Stream
- Provide professional training in data analytics, information management, business knowledge and communication skills
- Enable students to acquire knowledge in two different industries: Data Analytics and Information Systems
- Enable students to obtain international professional qualifications (Base SAS)
- Prepare students to work in the areas which require both data analytics and information management knowledge
i. BBA Business Decision Analytics programme offers you:
- Learn business analytics, statistics, business intelligence, risk management, information management skills
- Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
- Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
- Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
- Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)

ii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)
iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
v. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.

Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.
Applications will be considered on a case-by-case basis.
Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:
Hi! My name is Kenneth. Over the past years, I have completed successive internships at two premier Hong Kong banking institutions - Hang Seng Bank (July - December 2024) and HSBC (January - June 2025), specializing in commercial banking, digital innovation, and wholesale banking solutions.
Job Nature
My internship joinery encompassed diverse responsibilities across digital transformation initiative and traditional banking operations. At Hang Seng Bank's Wholesale Digital Team, I supported cross-border collaboration projects under the Greater Bay Area (GBA) initiative, contributing to the launch of digital lending products.
At HSBC's Strategy & Innovation Team, I focus on commercialization activities for digital propositions like Business Go platform, conducting market research on fintech partnerships and managing client engagement events. My daily tasks integrate data analysis, and automation development using VBA to streamline workflows.
Achievement and Learnings
These experiences have been transformative in shaping my understanding of Hong Kong's evolving financial landscape. I discovered my passion for the intersection of technology and finance, leading me to pursue specialized knowledge in business analytics and digital transformation. The mentorship from senior bankers have provided invaluable insights into career progression within the financial services industry.
Philomena Wang (Intern in Sigtica Limited)
Hi, everyone! I’m Philomena, a current student majoring in Business Decision Analytics. In the summer of 2024, I had the opportunity to intern at Sigtica Limited, a start-up firm where I worked as a data analyst.
Job Nature
Sigtica Limited is a dynamic and fast-growing startup, and I was thrilled to secure a role as a data analyst. My solid background in programming and data analysis tools helped me stand out during the application process. Through this internship, I realized how valuable technical skills in machine learning and natural language processing are in today’s job market. My prior experience with programming languages and statistical analysis gave me the competitive edge needed to land this exciting opportunity.
Learning and Achievement
This internship marked a shift from my previous experiences, as it was more focused on computer science and model development. Although I initially encountered challenges adapting to the technical demands of the role, my perseverance and problem-solving skills enabled me to overcome these obstacles. I successfully built and fine-tuned a prediction model for Named Entity Recognition (NER), automating the extraction of key information from IPO documents. By leveraging the Transformer library, I developed a model that achieved an impressive F1 score of 95%, streamlining the process of analyzing large financial documents.
Throughout the internship, I gained invaluable experience working with different NLP platforms, including spaCy, Transformer, and ONNX. I was able to convert models between these platforms seamlessly, which enhanced my technical expertise. The data-related courses offered by DAO Department were particularly rewarding as they gave me a solid understanding of big data operations and statistics which is very important in the Internet industry.
The BDAN programme received accreditation from the Royal Statistical Society (RSS), U.K., recognising its standards in statistics and data analytics. Graduates are awarded Graduate Statistician (RSS) status and are eligible to pursue the Chartered Statistician (RSS) qualification after five years of work experience.
Students are able to obtain internationally recognised professional qualifications including:
- SAS Base Programmer Certification
- SAS Advanced Programmer Certification
- SAS Predictive Modeler Certification
- The Financial Risk Manager (FRM)
Overseas Summer Programmes
Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme
To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:
- overseas exposure during semester breaks, including study trips to renowned companies and universities;
- internship placements in multinational companies to be arranged locally or overseas;
- networking with top business students admitted locally and overseas;
- professional mentorships provided by professors and professional practitioners; and
- cultivation of social responsibility through community services and voluntary work.

BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Decision Analytics & Operations
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents
+852 3442 8644
+852 3442 0189
On a selective basis
- December 2026 to August 2027
- Individual / Group interview
- English
BBA Global Operations Management
1030A
Local Places:
35 (For First Year and Advanced Standing I Entries)* and
21 (For Senior Year Entry)
Non-Local Places
(All CityUHK programmes except Chinese Mainland Gaokao):
Around 500
2 Years (For Senior Year Entry)
+852 3442 4686 (Phone)
+852 3442 0189 (Fax)
* for JUPAS and non-JUPAS admissions
Operations management (OM) is the art and science of transforming ideas into actions. At the core of running a business in our competitive economy, cost efficiency and operational flexibility are necessary for survival and success. Many companies operate complex supply chains, and we are increasingly reliant on technological innovations to manage the challenging process of sourcing and delivering goods across countries in a timely manner. Companies are also seeking to increase their efficiency when they are faced with constrained resources, which may include human capital, time, and money. OM helps organizations to create value for customers, maximize sustainable profits, and achieve operational excellence.
Our BBA Global Operations Management (GOM) programme aims to develop students' analytical abilities, problem-solving skills, and technical competence in the areas of OM, supply chain and logistics, and operations analytics. You will study from an integrated curriculum, which combines a general business foundation with advanced topics, to prepare you for future success in managerial positions.
學習如何以卓越的營運方法提升商業效能。課程包括學習設計及優化企業業務流程等,讓同學能有效運用人力、資金、時間、科技等資源,以創造最大的可持續利潤價值,實現卓越營運
透過實踐及學習一流企業所具備的成功因素及技術,令你對企業營運有更深入的了解
涵蓋不同行業面對的營運難題,確保畢業生具備足夠的營運知識及技能,將來於本地甚至國際層面上,管理多元化的企業營運以協助企業有效地提升其競爭力
提供實習機會,讓同學能學以致用,幫助你在管理培訓生、營運經理、營運分析師、項目經理的職業上作準備
By joining GOM, you will gain the skills to diagnose operational challenges and bottlenecks, and develop practical solutions for businesses in the financial, service, manufacturing, and retail sectors. You will have access to courses such as Global Supply Chain Management, Global Business Logistics, Operations Analytics, Quality Management, and Pricing and Revenue Management.
- CityUHK Talents Programme: Eligible students (with approval) can earn their BBA GOM and MSc Operations and Supply Chain Management degrees in four years.
- Joint Talents Programme: Eligible students can their BBA GOM from CityUHK in their first three years, and a MSc in Business Analytics and Management Science at the University of Southhampton (U.K.) in their fourth year.
- Our college of Business is among the top business schools in Asia!
- We offer entrance scholarships for elite students.
- We have overseas exchange and summer programmes with partner universities around the world.
Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements and have studied one of the following subjects at a high school or post-secondary institution:
- Additional Mathematics, Mathematics, Applied Mathematics, Further Mathematics, Mathematics and Statistics, Mathematics with Applications, Pure Mathematics or Statistics.
OR
- have an Associate Degree/Higher Diploma in a business-related discipline or an equivalent qualification.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language; OR IELTS overall band score of 6.5 or above; OR TOEFL iBT total score 79 or above (single test date)
Applications will be considered on a case-by-case basis.
Please visit the following website for the detailed curriculum:
BBA GOM prepares you for careers in the financial, service, manufacturing, and retail sector. Our graduates typically start careers as a management trainee, analyst, or business consultant, and move on to senior managerial and leadership roles based on experience.

Internship are an excellent opportunity to gain practical experience and to enhance personal growth. We have received positive feedbacks from many large corporations regarding the performance of our interns.
Student sharing
![]()
| Cheung Chiu Keung, Leo (Intern in Hang Seng Bank) “You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps I worked at Hang Seng Bank as Chief Administrative Office (CAO) intern under Operations, Services and Technology department. This 5-month internship experience broadens my horizons a lot. What I learned from Hang Seng Bank that can’t find in textbooks or lectures, so it is a valuable and unique opportunity for me. Although I had felt terrifying and challenging to the projects, luckily my colleagues assisted me with no doubt. I am so glad that this internship broadened my horizons. Internship program acts as a bridge to connect our career paths, no matter seeking your paths or adapting work pace. How much you gain depends on how much you pay, so my advice to all of you is not to question your abilities and push your limits. If you can dream it, you can do it! |
Ma Wing Sin, Eunice (Intern in Esquel Group) With the vision of making a difference in the world, Esquel cares a lot about the harmonious of environment and people, as well as a sustainable future worthy of appreciation by generations to come. During my summer internship in Esquel, I was with Technical Development Centre and assigned with a project to promote a new printing technology within the company, which was 3D printing. To be honest, I knew nothing about 3D printing beforehand but I was glad to take this challenge. On the way of organising the 3D printing workshop to colleagues, I did lots of researches and kept myself familiar with this technology by trial and errors. Though I encountered quite a lot of difficulties during the preparation time, I learnt far more than I expected, including AutoCAD and event management skills. Apart from the departmental duties, Esquel also provided summer interns an opportunity to have a business trip to Gaoming, one of their major factory plants. It was a valuable experience to know how a complete textile manufacturing process was. We even got a chance to assemble a t-shirt using sewing machine by ourselves. The trip gave me a bigger picture of Esquel’s operation beyond my department. As an innovative textile firm, Esquel does place value on developing new technologies; not only for operations, but also colleagues’ personal development. I appreciate the vision, work atmosphere and more importantly, the teammates’ love there. I would say my last summer has definitely well spent in Esquel. |
|
| Lu Chun Yu, Jonathan (Intern in Deloitte) Greetings! I am Jonathan, one of the many GOM buddies and it is the third month since I have been an Audit intern with Deloitte under their 4-month Spring Internship Program. Life at Deloitte is thrilling. Working on a project basis, as opposed to a hierarchy structure, we get to meet new colleagues and new clients very often. It is not unusual that we have to face the CFOs and Directors by ourselves alone. As an intern, this has given me an invaluable opportunity to grasp in-depth knowledge and understanding of the different clients’ companies and the industries in which they operate. “How does Audit relate to your studies?”, you may ask. You may have heard this many times, but operations is everywhere, in our client’s businesses and even in Deloitte itself. The Audit work that we perform everyday requires us to thoroughly understand the way our clients do businesses so that we are able to detect risk of fraud or error and other anomalies. Deloitte, having a project based organizational structure with over 225,400 employees worldwide, also has a unique and efficient operations management practice that is very much worth learning. There is no doubt that the professional services industry is an intense and rapidly changing environment where you have to be versatile in order to excel. Fortitude is also essential to endure the long working hours. With that being said, this is a place where hard-work pays off and where you can take in and learn a lot like a pool for a sponge. |
Exchange Programme
We encourage our students to go on exchange to one of our many partner universities around the world. Going on exchange is an excellent opportunity to experience an unfamiliar culture, make new friends, and foster personal growth. Visit our website to see our students' sharing and the universities that our students have visited!
Study Tour
Each year, our programme organizes a week-long study tour to visit companies and universities in a non-local setting. Our students can observe the latest trends and developments of business operations in a global context. Recent study tours include trips to Seoul, Sydney, Nanjing, and Tokyo.
Overseas Summer Programmes
Our students can also participate in overseas opportunities during the summer. We offer a Cultural and Language Immersion Scheme, Service Learning Programme, and Study Abroad Programme. This is a great way to experience a foreign learning environment over one or two months.
Operations Management Project offers a unique opportunity for our students to participate in a real business project and to apply what they have learned in other GOM courses. Students work in teams under faculty supervision to solve problems related to operations management and identify improvement opportunities. Through this opportunity, they gain practical experience in planning and executing a real-world problem.
![]() | ![]() |
![]() | ![]() |
+852 3442 8644
+852 3442 0189
On a selective basis
- December 2026 to August 2027
- Group / Individual interview
- English
BBA Global Operations Management (Features: Supply Chain Management / Operations Efficiency / Process Improvement / Operations Analytics / Resource Planning)
1027 (JS1027)
Local Places:
35 (For First Year and Advanced Standing I Entries)*
Non-Local Places
(All CityUHK programmes except Chinese Mainland Gaokao):
Around 500
+852 3442 4686 (Phone)
+852 3442 0189 (Fax)
* for JUPAS and non-JUPAS admissions
Operations management (OM) is the art and science of transforming ideas into actions. At the core of running a business in our competitive economy, cost efficiency and operational flexibility are necessary for survival and success. Many companies operate complex supply chains, and we are increasingly reliant on technological innovations to manage the challenging process of sourcing and delivering goods across countries in a timely manner. Companies are also seeking to increase their efficiency when they are faced with constrained resources, which may include human capital, time, and money. OM helps organizations to create value for customers, maximize sustainable profits, and achieve operational excellence.
Our BBA Global Operations Management (GOM) programme aims to develop students' analytical abilities, problem-solving skills, and technical competence in the areas of OM, supply chain and logistics, and operations analytics. You will study from an integrated curriculum, which combines a general business foundation with advanced topics, to prepare you for future success in managerial positions.
學習如何以卓越的營運方法提升商業效能。課程包括學習設計及優化企業業務流程等,讓同學能有效運用人力、資金、時間、科技等資源,以創造最大的可持續利潤價值,實現卓越營運
透過實踐及學習一流企業所具備的成功因素及技術,令你對企業營運有更深入的了解
涵蓋不同行業面對的營運難題,確保畢業生具備足夠的營運知識及技能,將來於本地甚至國際層面上,管理多元化的企業營運以協助企業有效地提升其競爭力
提供實習機會,讓同學能學以致用,幫助你在管理培訓生、營運經理、營運分析師、項目經理的職業上作準備
By joining GOM, you will gain the skills to diagnose operational challenges and bottlenecks, and develop practical solutions for businesses in the financial, service, manufacturing, and retail sectors. You will have access to courses such as Global Supply Chain Management, Global Business Logistics, Operations Analytics, Quality Management, and Pricing and Revenue Management.
- CityUHK Talents Programme: Eligible students (with approval) can earn their BBA GOM and MSc Operations and Supply Chain Management degrees in four years.
- Joint Talents Programme: Eligible students can their BBA GOM from CityUHK in their first three years, and a MSc in Business Analytics and Management Science at the University of Southhampton (U.K.) in their fourth year.
- Our college of Business is among the top business schools in Asia!
- We offer entrance scholarships for elite students.
- We have overseas exchange and summer programmes with partner universities around the world.
JUPAS Entrance Requirements
| JS1027 BBA Global Operations Management | |
| HKDSE Subject | Minimum Level Required |
| English Language | Level 3 |
| Chinese Language | Level 3 |
| Mathematics | Level 3 |
| Citizenship and Social Development | Attained |
| Elective 1 | Level 3 |
| Elective 2 | Level 3 |
Notes:
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- Applied Learning subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.
To be considered for admission, you must satisfy the General Entrance Requirements.
Please visit the following website for the detailed curriculum:
BBA GOM prepares you for careers in the financial, service, manufacturing, and retail sector. Our graduates typically start careers as a management trainee, analyst, or business consultant, and move on to senior managerial and leadership roles based on experience.

Internship are an excellent opportunity to gain practical experience and to enhance personal growth. We have received positive feedbacks from many large corporations regarding the performance of our interns.
Student sharing
![]()
| Cheung Chiu Keung, Leo (Intern in Hang Seng Bank) “You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps I worked at Hang Seng Bank as Chief Administrative Office (CAO) intern under Operations, Services and Technology department. This 5-month internship experience broadens my horizons a lot. What I learned from Hang Seng Bank that can’t find in textbooks or lectures, so it is a valuable and unique opportunity for me. Although I had felt terrifying and challenging to the projects, luckily my colleagues assisted me with no doubt. I am so glad that this internship broadened my horizons. Internship program acts as a bridge to connect our career paths, no matter seeking your paths or adapting work pace. How much you gain depends on how much you pay, so my advice to all of you is not to question your abilities and push your limits. If you can dream it, you can do it! |
Ma Wing Sin, Eunice (Intern in Esquel Group) With the vision of making a difference in the world, Esquel cares a lot about the harmonious of environment and people, as well as a sustainable future worthy of appreciation by generations to come. During my summer internship in Esquel, I was with Technical Development Centre and assigned with a project to promote a new printing technology within the company, which was 3D printing. To be honest, I knew nothing about 3D printing beforehand but I was glad to take this challenge. On the way of organising the 3D printing workshop to colleagues, I did lots of researches and kept myself familiar with this technology by trial and errors. Though I encountered quite a lot of difficulties during the preparation time, I learnt far more than I expected, including AutoCAD and event management skills. Apart from the departmental duties, Esquel also provided summer interns an opportunity to have a business trip to Gaoming, one of their major factory plants. It was a valuable experience to know how a complete textile manufacturing process was. We even got a chance to assemble a t-shirt using sewing machine by ourselves. The trip gave me a bigger picture of Esquel’s operation beyond my department. As an innovative textile firm, Esquel does place value on developing new technologies; not only for operations, but also colleagues’ personal development. I appreciate the vision, work atmosphere and more importantly, the teammates’ love there. I would say my last summer has definitely well spent in Esquel. |
|
| Lu Chun Yu, Jonathan (Intern in Deloitte) Greetings! I am Jonathan, one of the many GOM buddies and it is the third month since I have been an Audit intern with Deloitte under their 4-month Spring Internship Program. Life at Deloitte is thrilling. Working on a project basis, as opposed to a hierarchy structure, we get to meet new colleagues and new clients very often. It is not unusual that we have to face the CFOs and Directors by ourselves alone. As an intern, this has given me an invaluable opportunity to grasp in-depth knowledge and understanding of the different clients’ companies and the industries in which they operate. “How does Audit relate to your studies?”, you may ask. You may have heard this many times, but operations is everywhere, in our client’s businesses and even in Deloitte itself. The Audit work that we perform everyday requires us to thoroughly understand the way our clients do businesses so that we are able to detect risk of fraud or error and other anomalies. Deloitte, having a project based organizational structure with over 225,400 employees worldwide, also has a unique and efficient operations management practice that is very much worth learning. There is no doubt that the professional services industry is an intense and rapidly changing environment where you have to be versatile in order to excel. Fortitude is also essential to endure the long working hours. With that being said, this is a place where hard-work pays off and where you can take in and learn a lot like a pool for a sponge. |
Exchange Programme
We encourage our students to go on exchange to one of our many partner universities around the world. Going on exchange is an excellent opportunity to experience an unfamiliar culture, make new friends, and foster personal growth. Visit our website to see our students' sharing and the universities that our students have visited!
Study Tour
Each year, our programme organizes a week-long study tour to visit companies and universities in a non-local setting. Our students can observe the latest trends and developments of business operations in a global context. Recent study tours include trips to Seoul, Sydney, Nanjing, and Tokyo.
Overseas Summer Programmes
Our students can also participate in overseas opportunities during the summer. We offer a Cultural and Language Immersion Scheme, Service Learning Programme, and Study Abroad Programme. This is a great way to experience a foreign learning environment over one or two months.
Operations Management Project offers a unique opportunity for our students to participate in a real business project and to apply what they have learned in other GOM courses. Students work in teams under faculty supervision to solve problems related to operations management and identify improvement opportunities. Through this opportunity, they gain practical experience in planning and executing a real-world problem.
![]() | ![]() |
![]() | ![]() |
+852 3442 8644
+852 3442 0189
On a selective basis
- December 2026 to August 2027
- Group / Individual interview
- English
On a selective basis
- July 2027
- Group interview
- English
BBA Business Decision Analytics (Streams: Decision Analytics / Data Informatics)
1026 (JS1026)
Local Places:
36 (For First Year and Advanced Standing I Entries)*
Non-Local Places
(All CityUHK programmes except Chinese Mainland Gaokao):
Around 500
+852 3442 8304 (Phone)
+852 3442 0189 (Fax)
* for JUPAS and non-JUPAS admissions
The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:
Decision Analytics Stream:
- Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
- Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
- Enable students to solve business problems by a judicious application of technical and practical skills
- Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
- Prepare students for a statistical and analyst position in the financial, commercial, and government sector
Data Informatics Stream:
- Provide professional training in data analytics, information management, business knowledge and communication skills
- Enable students to acquire knowledge in two different industries: Data Analytics and Information Systems
- Enable students to obtain international professional qualifications (Base SAS)
- Prepare students to work in the areas which require both data analytics and information management knowledge.
1. BBA Business Decision Analytics programme offers you:
- Learn business analytics, statistics, business intelligence, risk management, information management skills
- Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
- Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
- Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
- Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)

- College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
- Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)
- Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
- Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
JUPAS Entrance Requirements
| JS1026 BBA Business Decision Analytics | |
| HKDSE Subject | Minimum Level Required |
| English Language | Level 3 |
| Chinese Language | Level 3 |
| Mathematics | Level 3 |
| Citizenship and Social Development | Attained |
| Elective 1 | Level 3 |
| Elective 2 | Level 3 |
Notes:
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- Applied Learning subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.
To be considered for admission, you must satisfy the General Entrance Requirements.
Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:
Hi! My name is Kenneth. Over the past years, I have completed successive internships at two premier Hong Kong banking institutions - Hang Seng Bank (July - December 2024) and HSBC (January - June 2025), specializing in commercial banking, digital innovation, and wholesale banking solutions.
Job Nature
My internship joinery encompassed diverse responsibilities across digital transformation initiative and traditional banking operations. At Hang Seng Bank's Wholesale Digital Team, I supported cross-border collaboration projects under the Greater Bay Area (GBA) initiative, contributing to the launch of digital lending products.
At HSBC's Strategy & Innovation Team, I focus on commercialization activities for digital propositions like Business Go platform, conducting market research on fintech partnerships and managing client engagement events. My daily tasks integrate data analysis, and automation development using VBA to streamline workflows.
Achievement and Learnings
These experiences have been transformative in shaping my understanding of Hong Kong's evolving financial landscape. I discovered my passion for the intersection of technology and finance, leading me to pursue specialized knowledge in business analytics and digital transformation. The mentorship from senior bankers have provided invaluable insights into career progression within the financial services industry.
Philomena Wang (Intern in Sigtica Limited)
Hi, everyone! I’m Philomena, a current student majoring in Business Decision Analytics. In the summer of 2024, I had the opportunity to intern at Sigtica Limited, a start-up firm where I worked as a data analyst.
Job Nature
Sigtica Limited is a dynamic and fast-growing startup, and I was thrilled to secure a role as a data analyst. My solid background in programming and data analysis tools helped me stand out during the application process. Through this internship, I realized how valuable technical skills in machine learning and natural language processing are in today’s job market. My prior experience with programming languages and statistical analysis gave me the competitive edge needed to land this exciting opportunity.
Learning and Achievement
This internship marked a shift from my previous experiences, as it was more focused on computer science and model development. Although I initially encountered challenges adapting to the technical demands of the role, my perseverance and problem-solving skills enabled me to overcome these obstacles. I successfully built and fine-tuned a prediction model for Named Entity Recognition (NER), automating the extraction of key information from IPO documents. By leveraging the Transformer library, I developed a model that achieved an impressive F1 score of 95%, streamlining the process of analyzing large financial documents.
Throughout the internship, I gained invaluable experience working with different NLP platforms, including spaCy, Transformer, and ONNX. I was able to convert models between these platforms seamlessly, which enhanced my technical expertise. The data-related courses offered by DAO Department were particularly rewarding as they gave me a solid understanding of big data operations and statistics which is very important in the Internet industry.
The BDAN programme received accreditation from the Royal Statistical Society (RSS), U.K., recognising its standards in statistics and data analytics. Graduates are awarded Graduate Statistician (RSS) status and are eligible to pursue the Chartered Statistician (RSS) qualification after five years of work experience.
Students are able to obtain internationally recognised professional qualifications including:
SAS Base Programmer Certification
SAS Advanced Programmer Certification
SAS Predictive Modeler Certification
The Financial Risk Manager (FRM)
Overseas Summer Programmes
Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme
To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:
- overseas exposure during semester breaks, including study trips to renowned companies and universities;
- internship placements in multinational companies to be arranged locally or overseas;
- networking with top business students admitted locally and overseas;
- professional mentorships provided by professors and professional practitioners; and
- cultivation of social responsibility through community services and voluntary work.

BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Decision Analytics & Operations
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme
Starting in 2026/27, high school applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Programme offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. For JUPAS applicants, a separate application to Columbia University is required after submitting the JUPAS application.
+852 3442 8644
+852 3442 0189
On a selective basis
- December 2026 to August 2027
- Individual / Group interview
- English
On a selective basis
- July 2027
- Group interview
- English






