Learning actively through consultancy projects

Irene Lau

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Outstanding teams of City University of Hong Kong’s (CityU) students of marketing received honours at the Company Consultancy Projects award presentation ceremony held on 27 May. They were among 90 Year 3 students from CityU’s Department of Marketing, who had done a stint at seven prestigious corporations as marketing consultants in their final year. Their work involved formulating creative and cost-effective marketing strategies so as to explore new business opportunities.

Given CityU’s constant efforts to have students learn through practice, the Project enabled the young people to gain experience in real-life business. Corporations participating in the Project included KOSÉ (Hong Kong) Co., Ltd., General Mills Hong Kong Limited, Otsuka Pharmaceutical (H.K.) Ltd., the Prudential Assurance Co. Ltd., CASH Financial Services Group, Pricerite Stores Limited, and Philippines Tourism Board (Hong Kong, Macau and South China Regions).

All the participating corporations highly commended CityU students for their good performance. “They are earnest about the projects and meticulous in their work. Their detailed research and analysis on the brand position and market competitiveness showed their professionalism in data collection and market research. They provided a lot of creative and useful ideas,” said Ms Kumiko Kuroki, Managing Director of Otsuka Pharmaceutical (H.K.) Ltd.

Along with the award presentation ceremony for the Company Consultancy Projects, prizes for Active Learner Awards were presented. Aimed to encourage students’ proactive learning, Outstanding Active Learner Awards were given to 13 students and Active Learner Awards to 34 students this year. Through various activities like reading, movie watching, study tours and competitions, the award recipients were able to enhance their practical abilities and combine what they have learnt outside classroom with theories of business management.


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