Discover the future of creativity in Hong Kong

City University of Hong Kong (CityU) is proud to announce the establishment of Applied Laboratory for Interactive Visualization and Embodiment (ALiVE) at Hong Kong Science Park in late June, which aims to enhance the development of Hong Kong’s creative industry. To allow the media to enjoy an early preview of the opening exhibition, we would like to invite you to join our press tour. Details are as follow:

Date : 18 June 2010 (Friday)

Address: Units 101-103 & 105, Lakeside 2, No 10 Science Park West Aveune,

Hong Kong Science Park, Shatin

Assembly Time : 2pm

Assembly Venue : MTR University Station, exit to the bus terminus

(Shuttle bus service to Science Park will be provided)

A first in Hong Kong, ALiVE is a CityU interdisciplinary research initiative of the School of Creative Media in partnership with the Department of Computer Science. It is led by Chair Professor Jeffrey Shaw, Dean of the School of Creative Media, and Dr Sarah Kenderdine, Visiting Associate Professor of the School of Creative Media and the Department of Chinese, Translation and Linguistics. ALiVE also has a close alliance with various overseas institutions such as the UNSW iCinema Centre for Interactive Cinema Research in Sydney.

ALiVE aims to encourage the nurturing of creativity and talents, brings together the creativity and strengths of representatives from the industry players and professional bodies to formulate action plan for the development of local creative industries, in order to encourage commercial investment in Hong Kong.

An inaugural exhibition* to be held at ALiVE from 26 - 29 June provides a unique occasion to experience nine spectacular immersive environments at the frontiers of art and science. It features ground-breaking innovations in panoramic 3D cinema, embodied architecture, games and animation, digital humanities, distributed media, interactive visualization and simulation.

Professor Shaw will explain the facilities at ALiVE and their applications during the press tour. For more details of ALiVE and the artworks in the exhibition please refer to www.cityu.edu.hk/scm/alive .

Note to Media:

Considering the darkness at the exhibition venue, media are recommended to bring their own lighting accessories for photography and video shooting.

Please register with Ms Fion Ng beforehand to reserve a place in our shuttle bus to and back from the Hong Kong Science Park

Media enquiries:

Ms Fion Ng- School of Creative Media

Tel: 852-3442 4616 or mobile 852-9133 9599 email fionang@cityu.edu.hk

Ms Karen Cheng - Communication and Public Relations Office

Tel: 852-3442 6805 or mobile 852-9201 8895, email cheng.karen@cityu.edu.hk

4 June 2010