International Forum on Public Relations and Advertising – Crisis Management and Integrated Strategic Communication

We would like to invite you to cover the following event:

Guests      :  Professor (Chair) Martin Painter, Acting Dean of College of Humanities and Social Sciences, CityU

                            Professor (Chair) Lee Chin-chuan, Acting Head of Department of Media and Communication, CityU

                            Professor Zhang Kun, Dean of School of Journalism and Information Communications, Huazhong University of Science and Technology, China

                            Ms Eppie Tam, President of Hong Kong Public Relations Professionals’ Association

With the global economy staggering amid the so-called financial tsunami, and other social and corporate setbacks troubling the government and business sector alike, the challenges facing public relations professionals have arguably never been tougher. From Taiwan’s political crisis to mainland China’s melamine-tainted milk scandal, the pressing issue now is how these crises can best be defused, managed, publicised and ultimately, perhaps, turned into opportunities. Addressing the issue will be the theme of a conference titled International Forum on Public Relations and Advertising – Crisis Management and Integrated Strategic Communication. Sponsored by the Department of Media and Communication of City University of Hong Kong (CityU), in collaboration with the School of Journalism and Information Communications, Huazhong University of Science and Technology (HUST), this timely event will be held on 6-7 December. More than 50 scholars and public relations experts from Greater China, the United States and New Zealand will gather at CityU to explore strategies relating to crisis communication and management.

Keynote speeches will be delivered by Dr Joe He, Associate Dean of Department of Media and Communication of CityU; Professor Chen Xianhong, Assistant Dean of the School of Journalism and Information Communications, Director of Department of Advertisement of HUST; Professor Krishnamurthy Sriramesh, Public Relations Programme Leader, College of Business of Massey University, New Zealand; and Professor Elizabeth Toth, Department of Communication, University of Maryland, USA.  

For more details on the conference, please visit: http://www.com.cityu.edu.hk/crisis/.

For media enquiries, please contact Sharon Ng, Communications Office, City University of Hong Kong, at 3442 6819 or 9304 5337.