The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:

Decision Analytics Stream:

• Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
• Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
• Enable students to solve business problems by a judicious application of technical and practical skills
• Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
• Prepare students for a statistical and analyst position in the financial, commercial, and government sector

Data Informatics Stream:

• Provide professional training in data analytics, information management, business knowledge and communication skills
• Enable students to acquire knowledge in two different industries: Data Analytics and Information Systems
• Enable students to obtain international professional qualifications (Base SAS)
• Prepare students to work in the areas which require both data analytics and information management knowledge.

      1. BBA Business Decision Analytics programme offers you:

• Learn business analytics, statistics, business intelligence, risk management, information management skills
• Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
• Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
• Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
• Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)

2. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
3. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)
4. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
5. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Please visit the following website for the detailed curriculum:

Business Decision Analytics

Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:

Kenneth Lee (Intern in Hang Seng Bank and HSBC)

Hi! My name is Kenneth. Over the past years, I have completed successive internships at two premier Hong Kong banking institutions - Hang Seng Bank (July - December 2024) and HSBC (January - June 2025), specializing in  commercial banking, digital innovation, and wholesale banking solutions.

Job Nature

My internship joinery encompassed diverse responsibilities across digital transformation initiative and traditional banking operations. At Hang Seng Bank's Wholesale Digital Team, I supported cross-border collaboration projects under the Greater Bay Area (GBA) initiative, contributing to the launch of digital lending products. 

At HSBC's Strategy & Innovation Team, I focus on commercialization activities for digital propositions like Business Go platform, conducting market research on fintech partnerships and managing client engagement events. My daily tasks integrate data analysis, and automation development using VBA to streamline workflows.

Achievement and Learnings

These experiences have been transformative in shaping my understanding of Hong Kong's evolving financial landscape. I discovered my passion for the intersection of technology and finance, leading me to pursue specialized knowledge in business analytics and digital transformation. The mentorship from senior bankers have provided invaluable insights into career progression within the financial services industry.

Philomena Wang (Intern in Sigtica Limited)

Hi, everyone! I’m Philomena, a current student majoring in Business Decision Analytics. In the summer of 2024, I had the opportunity to intern at Sigtica Limited, a start-up firm where I worked as a data analyst.

Job Nature

Sigtica Limited is a dynamic and fast-growing startup, and I was thrilled to secure a role as a data analyst. My solid background in programming and data analysis tools helped me stand out during the application process. Through this internship, I realized how valuable technical skills in machine learning and natural language processing are in today’s job market. My prior experience with programming languages and statistical analysis gave me the competitive edge needed to land this exciting opportunity.

Learning and Achievement

This internship marked a shift from my previous experiences, as it was more focused on computer science and model development. Although I initially encountered challenges adapting to the technical demands of the role, my perseverance and problem-solving skills enabled me to overcome these obstacles. I successfully built and fine-tuned a prediction model for Named Entity Recognition (NER), automating the extraction of key information from IPO documents. By leveraging the Transformer library, I developed a model that achieved an impressive F1 score of 95%, streamlining the process of analyzing large financial documents.

Throughout the internship, I gained invaluable experience working with different NLP platforms, including spaCy, Transformer, and ONNX. I was able to convert models between these platforms seamlessly, which enhanced my technical expertise. The data-related courses offered by DAO Department were particularly rewarding as they gave me a solid understanding of big data operations and statistics which is very important in the Internet industry.

The BDAN programme received accreditation from the Royal Statistical Society (RSS), U.K., recognising its standards in statistics and data analytics. Graduates are awarded Graduate Statistician (RSS) status and are eligible to pursue the Chartered Statistician (RSS) qualification after five years of work experience. 

Students are able to obtain internationally recognised professional qualifications including:

SAS Base Programmer Certification

SAS Advanced Programmer Certification

SAS Predictive Modeler Certification

The Financial Risk Manager (FRM)

Overseas Summer Programmes 

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Decision Analytics & Operations
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme

Starting in 2026/27, high school applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Programme offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. For JUPAS applicants, a separate application to Columbia University is required after submitting the JUPAS application.