Exploring the Role of Communication Technology in Employee–Organization Relationships and Internal Communication

The research team conducted a national survey of employees working at large organizations in the U.S. and China, respectively. This project examined the effects of employees’ communication technology use (e.g., social media engagement ) on their perceptions (e.g., relationship with their organization, uncertainty, and distrust) and behaviors (e.g., advocacy and turnover).

Highlights

• This project was one of the first studies to apply the communication mediation model to the public relations field and to test it in the Chinese context.

• It proposed the employee communication mediation model.

• It was also one of the few studies to integrate the CSR perspective with the relational perspective by documenting the effects of the uncertainty and cynicism of corporate social responsibility on distrust.