Students win consultancy experience

Karen Lai


Marketing students were rewarded with prizes and a valuable experience through recent company visits to two leading mainland enterprises, Galanz Enterprise Group and Gree Air-Conditioner International Corporation Ltd.

In April, Dr Daniel Ding, Associate Professor in the Department of Marketing, organized a three-day visit to Galanz and Gree for third-year students majoring in China Business in April. Students diagnosed problems faced by the enterprises. Their findings were presented to senior management of the two companies at a prize presentation ceremony on 17 May.

The consultancy project provided hands-on experience and helped students map out their career plans. Marketing student Jojo Wong said: "Instead of seeking references from newspapers and the Web, we had direct discussions with top management. I found it very useful in understanding their management style."

Guests attending the ceremony included Professor K K Lai, Associate Dean of the Faculty of Business, Mr Yu Yaochang, Vice General Manager of Galanz, and Mr Xiao Chuanneng, a Gree senior manager. Students' proposals were praised for being practical and feasible. Representatives from the two companies said they look forward to future cooperation with CityU academics and students.


Contact Information

Communications and Institutional Research Office

Back to top