BAS New Media
1044 (JS1044)
Local Places:
19 (For First Year and Advanced Standing I Entries)*
Non-Local Places
(For Overall Direct Applications):
Around 300
+852 3442 8049
* for JUPAS and non-JUPAS admissions
The BAS major is a unique programme that fosters interdisciplinary enquiry, balances theoretical knowledge and practical skills in new media arts, connects technological and scientific concepts and methods to creative practices, offers signature courses in Arts Tech, and prepares students for jobs in new media arts and creative industries. This major is designed for students who want to explore the intersection of art, science, and technology, and to develop the skills and knowledge necessary to succeed in the rapidly-evolving creative industries.
Media creators are increasingly using scientific concepts in their work. Games, for instance, use ideas from physics, biology and mathematics. Multimedia artists are also learning to collaborate with scientists when producing their work. This ground-breaking major is a response to this cutting-edge trend in the creative world.
This major emphasises lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Graduates receive professional training in state-of-the-art facilities to prepare them for future careers in the use of art, science and technology in the creative industries, innovative education and cultural management.
This major is especially designed for students who are not afraid to break down the barriers between the arts and the sciences.
JUPAS Entrance Requirements
| JS1044 BAS New Media | |
| HKDSE Subject | Minimum Level Required |
| English Language | Level 3 |
| Chinese Language | Level 3 |
| Mathematics | Level 2 |
| Citizenship and Social Development | Attained |
| Elective 1 | Level 3 |
| Elective 2 | Level 3 |
Notes:
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” (at grade E or above) can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.
Notes for Elective subject(s)
"Attained with Distinction I or II" in the following Applied Learning subjects may be accepted as one elective subject for JS1044:
Subjects from the following course clusters (subject list available at the Education Bureau website):
• Design Studies
• Media Arts
• Performing Arts
• Films, TV and Broadcasting Studies
• Media Production and Public Relations
• Medical Science and Health Care
• Psychology
• Civil, Electrical and Mechanical Engineering
• Information Engineering
• Services Engineering
• Business Studies ('Data Application for Business' course only)
Portfolio Submission
All JUPAS applicants who select the School of Creative Media (SCM) (JS1041/JS1042/JS1043/JS1044) as their Band A or B choice are highly recommended to submit a portfolio of creative work via an online system to SCM. JUPAS applicants who select SCM (JS1041/JS1042/JS1043/JS1044) as their other band choice are also welcome to submit a portfolio. Please refer to the School's portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to students' employment records, travel and other examples of life experience.
Direct/ Non-JUPAS Applicants Entrance Requirements
To be considered for admission, you must satisfy the General Entrance Requirements.
Portfolio Submission
Applicants may be invited to attend an interview and/or other assessment processes so that the School of Creative Media (SCM) can gauge their creative potential. All direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to SCM. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to employment records, travel and other examples of life experience.
Subject Area | Course Code | Course Title | Credit Units |
School Requirement | SM1702 | Creative Media Studio I | 6 |
SM2702 | Interdisciplinary Practices in Art, Science and the Humanities | 3 | |
Gateway Education (GE)@ | (To be taken throughout the 4 years of study) | ||
| SM1701 | New Media Art | 3 |
SM1103A | Introduction to Media Computing | 3 | |
Students may select GE, Free Elective or Minor Course | 3 | ||
| GE1401 | University English | 3 |
GE2413 | Word, Sound and Image: Writing for Creative Media | 3 | |
LC0200A and LC0200B | English for Academic Purposes 1 # English for Academic Purposes 2 (for students who score Level 3 in HKDSE English Language or Grade E in HKALE AS-level Use of English, or as determined by Language Centre) |
6 | |
| GE1501 | Chinese Civilization – History and Philosophy | 3 |
| (To be selected by students) | 12 | |
For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.
@ Students may be required to complete CHIN1001 University Chinese 1 according to their entry qualification in Chinese.
* Depending on students’ HKDSE English Language test scores.
# Students who achieve a grade B or above in their overall course results for LC0200A will be permitted to exit the programme at this point. They will achieve 3 credits and will be considered to have satisfied the pre-requisite for entry to the GE English courses.
After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation.
Students also take Art and Science Studio courses of their own choice. This set of courses is especially designed to help creative professionals to incorporate scientific concepts and methods in art making with an emphasis on scientific research/visualisation methods and the integration of art, science and culture.
Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media.
All students complete a Graduation Thesis/Project, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.
Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.
Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.
Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BAS#section--student-work
Our “Alumni Spotlight”:
Chris Cheung at https://www.scm.cityu.edu.hk/alumni_story/Chris
Eric Siu at https://www.cityu.edu.hk/aro/alumnistories/08.htm
Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49
Students also have the opportunity to study in international joint degree programmes. The Joint Degree in Creative Media and Digital Media, in collaboration with the BA Digital Media programme at the Leuphana University of Lüneburg, Germany, is available for students in the BACM and BAS majors. Students study for four semesters at CityU and four semesters at the host university. They complete 50% of the graduation requirements of both programmes, and get two degrees – one from CityU in Hong Kong and another from the Leuphana University in Germany. Please visit https://www.scm.cityu.edu.hk/programmes/joint-degree-programme for details.
Semester-long exchange study opportunities are offered worldwide. European venues include UK, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency.
The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.
The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:
• The Golden Nica in Artificial Intelligence & Life Art Category, Prix Ars Electronica 2023
• Gold Award (2018, 2022) and Silver Award (2015, 2019, 2022) in the Media Art Category, Best Local Work (2017), and Emerging Talent Award (2016), the Hong Kong Independent Short Film and Video Awards (ifva)
• ABC TV Award, The 17th Osaka Asian Film Festival 2022
• Artist of the Year (Media Arts) (2021, 2022), Award for Young Artist (Media Arts) (2012-14, 2018-20, 2022), Award for Young Artist (Film) (2012), Award for Young Artist (Visual Arts) (2017), and Artist of the Year (Film) (2017), Award for Arts Promotion and Education (2022), the Hong Kong Arts Development Awards
• Best New Director, the 40th Hong Kong Film Awards, 2022
• Grand Prize and Regional Gold Award (2020) and Asia Grand Prize (2019, 2022), DigiCon6 Asia
• Best New Director, the Hong Kong Film Directors' Guild 2021 Awards
• The Audience Choice Award, The Hong Kong Asian Film Festival 2021
• Best Abstract Film Award, The London International Animation Festival 2021
• Best Art Direction, the 39th Hong Kong Film Awards, 2020
• The Golden Nica in Digital Communities Category, Prix Ars Electronica 2020
• Giga-Hertz Production Prize, Giga-Hertz Award 2020
• Gold Award (2011-2013, 2015-2017, 2020) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva)
• Gold Award (2014, 2020), Silver Award (2014, 2016, 2018) and Excellence Award (2018) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva)
• WMA Masters Award 2013, 2016 and 2020, WMA Commission Recipient 2018
• Gold Award, Tier 1 - Animation Start-ups, The 7th Animation Support Program, 2020
• Best Animated Feature, the Oscars, 2018
• Best Art Direction and Best Visual Effects, the 37th Hong Kong Film Awards, 2018
• One of the Ten Outstanding Young Persons in Hong Kong, 2018
• Best New Director, the 36th Hong Kong Film Awards, 2017
• Grand Prix, the 12th Osaka Asian Film Festival, 2017
• Best Makeup and Costume Design, the 54th Golden Horse Awards, Taiwan, 2017
• Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016
• Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016
• Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016
Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:
• Carnegie Mellon University, USA (media art)
• Concordia University, Canada (media art and sculpture)
• Duke University, USA (experimental and documentary media)
• Georgia Institute of Technology, USA (human-computer interaction)
• Goldsmiths, University of London, UK (urban photography, visual anthropology)
• Graduate School of Media Design, Keio University, Japan (media design)
• King’s College London, UK (critical theory)
• Massachusetts Institute of Technology, USA (media design; art, culture and technology)
• National Film and Television School, UK (animation)
• Slade School of Fine Art, University College London, UK (sculpture)
• The Royal College of Art, UK (visual communication design)
• University of the Arts London, UK (fine arts, fashion photography)
• University of California, Los Angeles, USA (media design)
• University of Oslo, Norway (media studies)
• University of Southern California, USA (digital media)
• University of Washington, USA (digital media art)
Housed in the Run Run Shaw Creative Media Centre, the School provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.
City University of Hong Kong (CityU) launched the CityU Tiger Programme (https://www.cityu.edu.hk/cityutiger/) to advance society by nurturing the talents of tomorrow and transforming students into future global leaders. The programme targets both newly-admitted undergraduate students with outstanding academic performance as well as high-achieving first-year students. With constant guidance and support from world-class faculty members, these talented students can enrich their knowledge, cultivate their talents in their respective fields of study, and prepare themselves for a promising future. CityU also offers the Talents Programme, which provides tailored options for ambitious students who are committed to pursuing excellence and willing to go the extra mile to maximize their learning experience at CityU.
