Train Professionals for the media, other industries and institutions, including:

• Mass media
• Advertising/PR agencies
• PR/marketing communication departments of commercial firms
• Information/publicity departments of governmental or non-profit organizations
• Content divisions of Web/multimedia houses
• Mobile media and other communication-related sectors
• Marketing/media/consumer data analysis

To be eligible for admission, you must satisfy the General Entrance Requirements and:

• have a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in a related field before joining this programme;

• preferably have at least one year of professional experience in a communication area (e.g., new media, television, broadcasting, newspaper, advertising, public relations, etc.)

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement:

• a score of 79 (Internet-based test) in the Test of English as a Foreign Language (TOEFL)^@#; or
• an overall band score of 6.0 in International English Language Testing System (IELTS)^@##; or
• a score 450 in the new College English Test (CET-6) of Chinese mainland; or
• other equivalent qualifications.

^@ TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the start of the University's application period. 'TOEFL iBT Home Edition', 'TOEFL Mybest Score', 'IELTS Indicator', 'IELTS One Skill Retake' and 'IELTS Online' are not acceptable.

^# Applicants are required to arrange with the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityUHK is 3401.

## Applicants are required to arrange for sending their IELTS result(s) via the IELTS Results Service e-delivery to the University.  Please note that applicants with an overall band score of 6.0 will be required to pass an interview for English proficiency conducted by the Department.  Interviews for other applicants may not be required.  

This programme has been selected by the University Grants Committee (UGC) for the scholarship award under the main priority area of ‘Digital’. Scholarships are available to local students admitted to the programme. Nominated students will be invited to submit applications for the scholarship. For details, please visit the scholarship website. 

​​​​​​A. Programme Core Courses for All Streams (12 credits)

• Communication Fundamentals
• Research Methods for Communication and New Media
• Internet Communication
• Capstone Project

B. Stream Compulsory Courses (9 credits)

Students can specialize in one of the two streams (Media Data Analytics and Digital Media) by completing the required courses prescribed by the stream. The offer of a stream is contingent on the availability of teaching staff and the minimum number of students pre-selecting the stream. In case a stream cannot be offered for an academic year, the Digital Media Stream will be the default stream.

1. Media Data Analytic Stream

• Media Data Analytics
• Social Network Analysis for Communication
• Social Media Data Acquisition and Processing

2.  Digital Media Stream 

• Global Media in the Digital Era
• Policy and Regulations of New Media
• Psychological Processing of New Media

C. Stream Electives (9 credits)

• Training in English language skills, as all courses are taught in English with an emphasis on writing and oral presentations

• Intercultural experience, as students come from Hong Kong, Chinese Mainland, Macau, Taiwan, Singapore, and other regions, and teaching staff have extensive working experience overseas.

• The programme was established in 1998. Graduates from the programme are now working and living in Hong Kong, Chinese Mainland, North America, Europe, and other parts of the world. They have formed an alumni association to organize social activities and networking. 

• Students of the programme won awards three years in a row at the Inter-University Multimedia Design Competitions, in which students from universities in Hong Kong, Chinese Mainland, Taiwan, Macau, Singapore and elsewhere participated. 

Course Descriptions 
Department of Media and Communication
College of Liberal Arts and Social Sciences

Last updated on 8 October 2025