Train Professionals for the media, other industries and institutions, including:

• Mass media
• Advertising/PR agencies
• PR/marketing communication departments of commercial firms
• Information/publicity departments of governmental or non-profit organizations
• Content divisions of Web/multimedia houses
• Mobile media and other communication-related sectors
• Marketing/media/consumer data analysis

To be eligible for admission, you must satisfy the General Entrance Requirements and:

• have a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in a related field before joining this programme;

• preferably have at least one year of professional experience in a communication area (e.g., new media, television, broadcasting, newspaper, advertising, public relations, etc.)

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfil the following minimum English proficiency requirement:

• a score of 79 (for tests taken prior to 21 January 2026) or 4 (for tests taken from 21 January 2026 onwards) (Internet-based Test) in the Test of English as a Foreign Language (TOEFL)^@#; or
• an overall band score of 6.0 in International English Language Testing System (IELTS)^@#; or
• a score 450 in the Chinese Mainland's College English Test (CET-6); or
• other equivalent qualifications.

@ TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the start of the University's application period. 'TOEFL iBT Home Edition', 'TOEFL Mybest Score', 'IELTS Indicator', 'IELTS One Skill Retake' and 'IELTS Online' are not acceptable. All TOEFL results must be sent directly by the Educational Testing Service (ETS) using CityUHK’s institution code 3401, while IELTS results must be sent via the IELTS Results Service e-delivery to 'City University of Hong Kong - Graduate School'.

# Applicants with an IELTS overall band score of 6.0 or a TOEFL overall score of 4 will be required to pass an interview for English proficiency conducted by the concerned academic unit. Applicants with a comparable overall score of 79 or above shown on the TOEFL report may be exempt from the interview requirement. Interviews for other applicants may not be required.

​​​​​​A. Programme Core Courses for All Streams (12 credits)

• Communication Fundamentals
• Research Methods for Communication and New Media
• Internet Communication
• Capstone Project

B. Stream Compulsory Courses (9 credits)

Students can specialize in one of the two streams (Media Data Analytics and Digital Media) by completing the required courses prescribed by the stream. The offer of a stream is contingent on the availability of teaching staff and the minimum number of students pre-selecting the stream. In case a stream cannot be offered for an academic year, the Digital Media Stream will be the default stream.

1. Media Data Analytic Stream

• Media Data Analytics
• Social Network Analysis for Communication
• Social Media Data Acquisition and Processing

2.  Digital Media Stream 

• Global Media in the Digital Era
• Policy and Regulations of New Media
• Psychological Processing of New Media

C. Stream Electives (9 credits)

• Training in English language skills, as all courses are taught in English with an emphasis on writing and oral presentations

• Intercultural experience, as students come from Hong Kong, Chinese Mainland, Macau, Taiwan, Singapore, and other regions, and teaching staff have extensive working experience overseas.

• The programme was established in 1998. Graduates from the programme are now working and living in Hong Kong, Chinese Mainland, North America, Europe, and other parts of the world. They have formed an alumni association to organize social activities and networking. 

• Students of the programme won awards three years in a row at the Inter-University Multimedia Design Competitions, in which students from universities in Hong Kong, Chinese Mainland, Taiwan, Macau, Singapore and elsewhere participated. 

Course Descriptions 
Department of Media and Communication
College of Liberal Arts and Social Sciences