The MSVC programme is designed to equip recent graduates, aspiring entrepreneurs, and working professionals with comprehensive knowledge and skills necessary for successful venture creation. It is an experiential programme that offers students valuable opportunities to engage with various stakeholders in the innovation and entrepreneurship ecosystems and develop essential skills to convert their business ideas into viable marketing proposals.

Applicants must satisfy the University's General Entrance Requirements and the following programme entrance requirements:

• hold a Bachelor’s degree from a recognized university; and
• have strong interest in venture creation, preferably including demonstrated involvement in entrepreneurial activities

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is NOT English should also fulfill the following minimum English proficiency requirements:

• A score of 79 (Internet-based test) in the Test of English as a Foreign Language (TOEFL)^@#; or
• An overall band score of 6.5 in International English Language Testing System (IELTS)^@##; or
• A score of 490 in the new College English Test (CET-6) of Chinese Mainland; or
• Other equivalent qualifications.

^@ TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the start of the University's application period. 'TOEFL iBT Home Edition', ‘TOEFL MyBest Score’, ‘IELTS Indicator’, ‘IELTS One Skill Retake’ and ‘IELTS Online’ are not acceptable.

^# Applicants are required to arrange with the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityUHK is 3401.

^## Applicants are required to arrange for sending their IELTS result(s) via the IELTS Results Service e-delivery to the University.

This programme has been selected by the University Grants Committee (UGC) for the scholarship award under the main priority area of ‘Digital’. Scholarships are available to local students admitted to the programme. Nominated students will be invited to submit applications for the scholarship. For details, please visit the scholarship website. 

 Students may obtain the degree by completing 36 Credit Units

• 4 core courses (24 Credit Units)
• 2 core elective courses (6 Credit Units)
• 2 elective courses (6 Credit Units)

Core Courses (24 credit units)

• GRIT (Graduate Research and Innovation Trek) Integrated Study
• Venture Creation Seminar
• Innovation Project
• Financial and Management Accounting

Core Electives (6 credit units; choose two from below)

• Entrepreneurship
• Entrepreneurship and Business Planning
• Innovation and Technology Entrepreneurship
• Marketing Strategy and Planning

Electives (6 credit units)

Business/ Management

• Blockchain Technology and Business Applications
• Managerial Decision Making
• Business Intelligence in Asia
• Global Business Leadership
• Global Human Resources Management
• People Analytics
• Strategic Management

Finance/ Governance

• Corporate Governance
• Corporate Finance and Policies
• Financing Sustainability: Policy and Mechanisms
• Introduction to Financial Technologies

Marketing

• Advertising and Integrated Marketing Communications
• Chinese Business Culture and Marketing
• Customer Relationship Management
• Global Marketing
• Social Media Marketing

Ethics/ ESG/ Social/ Sustainability

• Advanced Social Psychology
• Building Performance Assessment
• Business Ethics & Social Responsibility
• Carbon Audit and Management
• Carbon Capture Use and Storage
• Collaborative Governance for Sustainability
• Energy, Environment and Sustainable Development
• Environmental Assessment

Engineering Management

• Business Process Improvement and Innovation
• Data Analysis and Artificial Intelligence for Systems Engineering
• Financial Engineering for Engineering Managers
• Industrial Marketing Management for Engineers
• Large Language Model with Prompt Engineering for Business
• Quality Improvement: Systems and Methodologies
• Technological Innovation and Entrepreneurship

Media and Communication

• Generative AI for Digital Marketing
• Consumer Behavior Insight
• Entrepreneurship and Business Planning
• Global Promotion and Branding
• Integrated Marketing Communication
• Introduction to Artificial Intelligence
• Media Economics and Financial Markets
• Public Relations Strategies
• Research Methods for Communication and New Media
• Social Network Analysis for Communication

Free Electives

• Up to two 3-credit-unit free electives (any courses, subject to the approval of the Programme Leader and the course-offering department)

Remarks: Programme electives will be offered subject to the availability of resources and sufficient enrolment.