The MSVC programme is designed to equip recent graduates, aspiring entrepreneurs, and working professionals with comprehensive knowledge and skills necessary for successful venture creation. It is an experiential programme that offers students valuable opportunities to engage with various stakeholders in the innovation and entrepreneurship ecosystems and develop essential skills to convert their business ideas into viable marketing proposals.

Applicants must satisfy the University's General Entrance Requirements and the following programme entrance requirements:

• hold a Bachelor’s degree from a recognized university; and
• have strong interest in venture creation, preferably including demonstrated involvement in entrepreneurial activities

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is NOT English should also fulfill the following minimum English proficiency requirements:

• A score of 79 (Internet-based test) in the Test of English as a Foreign Language (TOEFL)^@#; or
• An overall band score of 6.5 in International English Language Testing System (IELTS)^@; or
• A score of 490 in the new College English Test (CET-6) of Chinese mainland; or
• Other equivalent qualifications.

^@ TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the start of the University's application period.

^# Applicants are required to arrange with the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityU is 3401.

 Students may obtain the degree by completing 36 Credit Units

• 4 core courses (18 Credit Units)
• 1 core elective course (3 Credit Units)
• 5 elective courses (15 Credit Units)

Core Courses (18 credit units)

• GRIT Integrated Study
• Venture Creation Seminar
• Innovation Project
• Financial and Management Accounting

Core Electives (3 credit units; choose one from below)

• Entrepreneurship & Intrapreneurship
• Innovation and Technology Entrepreneurship

Electives (15 credit units)

Business/ Management

• Decision-Making in Management and Innovation
• Strategic Management
• Entrepreneurial Leadership
• Doing Business in Asia
• People Analytics
• Global Human Resources Management
• Blockchain Technology and Business Applications

Finance/ Governance

• Corporate Governance
• Corporate Finance and Policies
• Introduction to Financial Technologies
• Financing Sustainability: Policy and Mechanisms

 Marketing

• Social Media Marketing
• Customer Relationship Management
• Advertising and Integrated Marketing Communications
• Chinese Business Culture and Marketing
• Global Marketing

Ethics/ ESG/ Social/ Sustainability

• Business Ethics & Social Responsibility
• Energy, Environment and Sustainable Development
• Carbon Audit and Management
• Environmental Assessment
• Building Performance Assessment
• Collaborative Governance for Sustainability 
• Advanced Social Psychology

Engineering Management

• Industrial Marketing Management for Engineers
• Quality Improvement: Systems and Methodologies
• Business Process Improvement and Innovation
• Financial Engineering for Engineering Managers
• Data Analysis and Artificial Intelligence for Systems Engineering
• Technological Innovation and Entrepreneurship 

Free Electives

• Up to two 3-credit-unit free electives (any courses, subject to the approval of the Programme Leader and the course-offering department)

Remarks: Programme electives will be offered subject to the availability of resources and sufficient enrolment.