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Digital Television and Broadcasting
Advanced Standing II
Major
Digital Television and Broadcasting
數碼電視與廣播
Degree / Award Title
Bachelor of Arts in Digital Television and Broadcasting
文學士(數碼電視與廣播)
Offering Academic Unit
Department of Media and Communication
Normal Period of Study
2 years
Maximum Period of Study
5 years
Credit Units Required for Graduation
66 credit units
Note: The following curriculum information is subject to periodic review and changes.

GE Requirements (12 credit units)Catalogue Term : Semester A 2019/20



  Credit Units
University Requirements GE2412 English for Humanities and Social Sciences 3
Distributional Requirements Take 1 course from any one of the three distributional areas:

Area 1: Arts and Humanities
Area 2: Study of Societies, Social and Business Organisations
Area 3: Science and Technology

Visit the GE website for more course information.
3
College-specified Courses

Take 2 courses from the following:

AIS2032 Hong Kong: Continuity and Change in a Global City
AIS2073 Understanding Culture in Japan and China through Film
AIS2200 Introduction to International Studies Through Film
CAH2502 Asian Art and Culture
CAH2503 Western Art and Culture
CAH2510 Cultural Exchange in Global Context
CAH2516 Society, Theatre and Performance
CAH2545 Texts in Chinese Art and Culture
CAH2811 Ancient Chinese History 2
CAH2854 The City in Chinese History
CAH2865 History of Chinese Art
CAH2871 American History from a Global Perspective
CAH3851 Chinese Archaeology
CAH3852 World Archaeological History
CAH4508 East Asian Film Cultures
COM3107 Fundamentals of Persuasive Communication
COM3408 Integrated Strategic Communication
EN2321 Modern and Contemporary Fiction
EN2721 The Art of Life Narrative
EN2801 Popular Culture and Social Life
EN3583 Facebook and Autobiography. How we narrate ourselves on social network sites.
LT2201 Introduction to Linguistics
LT2306 Appreciating Written Texts
LT3234 Language and Cognition
LT3345 Discovering and Managing Terms
POL2308 Customer Service in Public and Private Sectors
POL3113 Issues in Contemporary World Politics
POL3114 Seminars on Hong Kong Government and Politics
POL3120 Politics and Media
POL3207 Health Care Policy and Ethics
POL3234 Transport Planning and Management
POL3309 Issues in Public Management
POL3310 Public Management in the Information Age
POL3410 Management Ethics
POL3703 Labour and the State in China
POL3900 Social Innovation and Public Policy
POL3914 The European Union
SS1012 Youth in a Changing Society
SS2613 Psychology for Young Professionals
6

College / School Requirements (0 credit units)Catalogue Term : Semester A 2019/20



Full exemption from college requirements is given.

Major Requirements (54 credit units)Catalogue Term : Semester A 2019/20



1. Core Courses (39 credit units)
Course CodeCourse TitleCredit Units
COM2105Visual Communication3
COM2116Audience Analytics and Media Strategies3
COM2118Media and Society3
COM2202Writing for the Media3
COM2303Video Production and Editing3
COM3115Communication Law and Ethics3
COM3119International Communication3
COM3209Digital Photojournalism3
COM3508Emerging Technologies in Multimodal Communication3
COM4305Current Affairs Documentary Production3
COM4306Video News Reporting3
COM4307Video News Production and Anchoring3
COM4308Convergent Newsroom Practicum3

2. Core Elective (3 credit units)

Choose one of the following courses
Course CodeCourse TitleCredit Units
COM3203Digital and Data Journalism3
COM4309Radio News Production3

3. Electives (12 credit units)
Course CodeCourse TitleCredit Units
COM2201News Writing and Reporting3
COM2401Fundamentals of Advertising3
COM2402Principles of Public Relations3
COM2407Integrated Marketing Communication Principles and Practices3
COM2501Internet Communication3
COM2509Interactive Digital Communication3
COM3211Business Journalism3
COM3406Strategic Media Planning3
COM3408Integrated Strategic Communication3
COM3411Interactive Advertising3
COM3412Advertising Production Design3
COM3413Writing for Public Relations3
COM3507Digital Art and Communication3
COM4114Crisis Communication3
COM4403Communication Management3
COM4414Broadcast Advertising3
COM4504Communication Design3
COM4603Professional Communication Internship3
COM4604Communication Practicum3
MGT2324Introduction to Entrepreneurship3
MKT4628Digital Marketing3
SM4125Computer Animation for Interactive Content3