COM3107 - Fundamentals of Persuasive Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Semester A 2023/24, Semester B 2023/24

* The offering term is subject to change without prior notice
Course Aims

This course aims to:

  1. Introduce of the dominant principles and perspectives on persuasion.
  2. Examine of the key concepts, theories, and research in the area of persuasive communication.
  3. Analyze persuasive messages that occur in both interpersonal and mass mediated contexts.
  4. Equip students with a set of skills in moving from theoretical persuasion analysis to the practical production of persuasive messages in a variety of professional contexts such as public relations, advertising, and political campaign across a range of media.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication