Digital Television and Broadcasting
Digital Television and Broadcasting
Degree / Award Title
Bachelor of Arts in Digital Television and Broadcasting
Offering Academic Unit
Department of Media and Communication
Mode of Study

Aims of Major

The B.A. Programme in Digital Television and Broadcasting (BATVB) aims to train students to be professionals in the digital new media industry. It puts students on the forefront of new media technology and enables them to learn a broad range of digital media skills, concepts, content, forms, trends and terminologies. It develops and extends students’ creative potential and nurtures their entrepreneurial expertise in such a way that encourages them to explore, discover and present unique peculiarities of social realities. It prepares graduates to take up the creative media, innovative, technological and management role in the ever-changing media sectors in Hong Kong and elsewhere.

Intended Learning Outcomes of Major (MILOs)

Upon successful completion of this major, students should be able to:

1. Learn and apply the aesthetic, linguistic, analytic, creative, and technological tools and skills for digital media and content production
2. Create new ideas and solutions to new media production and discover unique peculiarities of social realities
3. Effectively use emerging information and communications technologies, and adopt them for life-long learning
4. Acquire advanced knowledge of communication, marketing, and advertising as well as their philosophies, principles, and techniques
5. Learn and apply appropriate theories and research methods to develop comprehensive and analytic perspectives on various issues
6. Reflect on the legal, ethical, and social responsibilities of a digital media and broadcasting professional in a global society
7. Describe and analyze business and entrepreneurial aspects for digital media and broadcasting applications

Degree Requirements

Requirements Normative 4-year
Advanced Standing I1 Advanced Standing II2
Gateway Education requirement 30 credit units 21 credit units 12 credit units
College requirement 6 credit units 6 credit units 0 credit unit
Major requirement

54 credit units

54 credit units 54 credit units
Free electives / Minor (if applicable) 30 credit units 9 credit units 0 credit unit
Minimum Graduation Requirement: 120 credit units 90 credit units 66 credit units
Maximum Credit Units Permitted: 144 credit units 114 credit units 84 credit units
Note 1: For students with recognised Advanced Level Examinations or equivalent qualifications.
Note 2: For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.

Additional Information

No sharing of courses between major and minor requirements is allowed.