Digital Television and Broadcasting
Digital Television and Broadcasting
Degree / Award Title
Bachelor of Arts in Digital Television and Broadcasting
Offering Academic Unit
Department of Media and Communication
Mode of Study

Aims of Major

The major aims to train students to be professionals in the digital new media industry. It puts students on the forefront of new media technology and enables them to learn a broad range of digital media skills, concepts, content, forms, trends and terminologies. It develops and extends students’ creative potential and nurtures their entrepreneurial expertise in such a way that encourages them to explore, discover and present unique peculiarities of social realities. It prepares graduates to take up the creative media, innovative, technological and management role in the ever changing media sector such as television and broadcasting carried through various channels, such as terrestrial airwaves, satellite, cable, CCTV, the Internet, and mobile platforms.

Intended Learning Outcomes of Major (MILOs)

Upon successful completion of this major, students should be able to:
  1. Explain and describe digital media and broadcasting attributes, characteristics, trends and cultural aspects
  2. Collaborate in a multi-disciplinary team to perform effective programming, design and production for digital media and broadcasting
  3. Create new ideas and solutions to live studio and field digital broadcasting production that discovers and presents unique peculiarities of social realities
  4. Adopt and exploit emerging IT and digital broadcasting technologies, and engage in life-long learning
  5. Communicate effectively, deliver and perform critical analysis of programming and content for various digital media and broadcasting applications
  6. Apply mass communication theories and principles for digital media and broadcasting in such a way that new discoveries in both content and forms are incorporated
  7. Reflect on the legal, ethical and social responsibilities of a digital media and broadcasting professional in a global society
  8. Describe and analyze business and entrepreneurial aspects for digital media and broadcasting applications
  9. Effectively use digital media and broadcasting in marketing, communication and advertisement
  10. Apply specialized knowledge in selected area(s) of digital media and broadcasting that demonstrate new discoveries in both content and presentation

Degree Requirements

Requirements Normative 4-year
Advanced Standing I1 Advanced Standing II2
Gateway Education requirement 30 credit units 21 credit units 12 credit units
College requirement 6 credit units 6 credit units 0 credit unit
Major requirement

54 credit units

54 credit units 54 credit units
Free electives / Minor (if applicable) 30 credit units 9 credit units 0 credit unit
Minimum Graduation Requirement: 120 credit units 90 credit units 66 credit units
Maximum Credit Units Permitted: 144 credit units 114 credit units 84 credit units
Note 1: For students with recognised Advanced Level Examinations or equivalent qualifications.
Note 2: For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.

Additional Information

No sharing of courses between major and minor requirements is allowed.