The University is looking for an experienced brand strategist to play an instrumental role in University’s brand building, and push the University's brand engagement to a higher level. The appointee will provide advice and operational support in branding and communications matters by leading a team responsible for creating original and culturally vibrant engagement concepts; integrate new media with traditional ones in support of the University's strategic developments; plan and execute branding and promotional campaigns; spearhead dynamic online and social media initiatives; assume leadership responsibility for university-level publications and editorial services; and perform other duties as required.
A good honours degree in Communications/Marketing/Journalism or related disciplines, with at least 12 years’ post-qualification experience in branding and publications. Candidates should have a proven track record in developing branding strategies; devising effective campaigns for identified target audiences; and managing digital directives, online and traditional publications in support of branding strategies. The appointee is also expected to be an innovative thinker and self-motivated, with ability to work independently, quickly and under pressure as well as perform diversified duties; a first-rate leader and team player with a strategic mindset; possess outstanding interpersonal skills, with excellent communications skills in both written and spoken English and Chinese (including Putonghua). Substantial editorial experience would be highly desirable.
Candidates with less experience may be considered for appointment as Communications Manager.
Shortlisted candidates will be invited for a written test.
(Those who have responded to the previous advertisement need not re-apply.)
Remuneration package will be highly competitive, commensurate with qualifications and experience. Initial appointment will be made on a fixed-term contract; fringe benefits include gratuity, leave, medical and dental schemes.
Further information on the posts and the University is available at http://www.cityu.edu.hk, or from the Human Resources Office, City University of Hong Kong, Tat Chee Avenue, Kowloon Tong, Hong Kong [Email : firstname.lastname@example.org/Fax : 2788 1154 or 3442 0311].
City University of Hong Kong is an equal opportunity employer and we are committed to the principle of diversity. Personal data provided by applicants will be used for recruitment and other employment-related purposes.
Worldwide recognition ranking 52nd, and 4th among top 50 universities under age 50 (QS survey 2020); 1st in Engineering/Technology/Computer Sciences in Hong Kong (ARWU survey 2016); and 2nd Business School in Asia-Pacific region (UT Dallas survey 2017).