Printable Version
Executive Officer (Digital Marketing) in the Office of the Vice-President (Research and Technology) (Appointment for 6 months) [Ref. B/R/912/09]
Duties
Assist the Communications and Public Relations Manager for all the online and digital marketing initiatives. The appointee will be responsible for:
- Promoting University’s research achievement to different target audience (both local and international) and enhancing the image as a global destination for professional education, in particular for PhD studies;
- Devising and carrying out digital strategies and plans such as “Research Stories” update on CityU main website, online marketing (Google ad, search engine optimization, search engine marketing);
- Liaising with agencies for WeChat advertisement and press release online promotion as well as promoting CityU research via other online/social media (e.g. LinkedIn);
- Exploring new digital channels and suitable KOLs for advertising, promotion and partnership opportunities;
- Tracking and evaluating the effectiveness of all online channels and marketing campaigns; and finding ways of improvement;
- Researching market trends and tools in Hong Kong, Mainland China, Asia Pacific and other regions as well as identifying appropriate tools and channels;
- Assisting in the development and preparation of research related online communications materials (e.g. e-newsletters);
- Managing agencies and vendors; and
- Performing any other duties and projects as assigned.
Requirements
- A Bachelor’s degree in Communications/Marketing/Business or related disciplines, with minimum 7 years’ working experience in marketing, communications, advertising, or related fields, of which at least 3 years of digital marketing experience;
- Good understanding and comprehensive knowledge of digital communications environment, (e.g. paid search, SEO, display advertising) in Hong Kong and Mainland China; knowledge in Asia Pacific and other regions would be an advantage;
- Proven success in launching marketing campaigns in driving online awareness;
- Solid experience in managing social media campaigns;
- Good command of written and spoken English and Chinese;
- Mature, independent, detail-oriented, self-motivated with problem solving skills, an analytical mind and eager to learn;
- Good interpersonal and communication skills; and
- Flexible and willing to work under pressure.
Shortlisted candidates will be invited for a written test.
(Those who have responded to the previous advertisement need not re-apply.)
Salary and Conditions of Service
Salary offered will be highly competitive, commensurate with qualifications and experience. Fringe benefits include leave, medical and dental consultations at the campus clinic.
Information and Application
Further information on the post and the University is available at http://www.cityu.edu.hk, or from the Human Resources Office, City University of Hong Kong, Tat Chee Avenue, Kowloon Tong, Hong Kong [Email : hrojob@cityu.edu.hk/Fax : 2788 1154 or 3442 0311].
To apply, please submit an online application at http://jobs.cityu.edu.hk. The closing date is 11 December 2020. Applications will receive full consideration and only shortlisted applicants will be contacted. The University’s privacy policy is available on the homepage.
City University of Hong Kong is an equal opportunity employer. We are committed to the principle of diversity. Personal data provided by applicants will be used for recruitment and other employment-related purposes.
Worldwide recognition ranking #70 (QS 2024), and #4 among top 50 universities under age 50 (QS 2021); #1 in the World’s Most International Universities (THE 2024); #1 in Automation & Control/Electrical & Electronic Engineering/Materials Science & Engineering/Metallurgical Engineering/Nanoscience & Nanotechnology and #2 in Telecommunication Engineering in Hong Kong (GRAS 2023); and #39 Business School in the World and #5 in Asia (UT Dallas 2019 to 2023)
