Page 5 - CityUpbeats Issue 26

Contributors: Ms Frennie Ip and Mr Cavan Chan [Student Life and Resources, SDS]

CityU Media Ambassador Programme

Student Development Services of CityU
has launched the Media Ambassador Programme
(MAP) to nurture a group of media ambassadors
to advocate students’ contribution via social media
and learning through producing promotional
videos and recording radio programmes.

Miss Kay WONG, a MAP and Cultural
Walker member studying Year 4 for the Bachelor
of Business Administration in Economics and
Finance, shared what she gained from participating
in MAP.
“As one of the representatives of Cultural Walker,
I have spent nearly two months on script-writing,
video-shooting, footage-selection, and video-
editing to tell the best stories of Cultural Walker
to the audience. During the production, our
programme trainer provided a lot of advice on
selecting suitable and attractive stories to achieve
the promotional goals. It is encouraging that
the video has received positive feedback from
the audience. Besides, engaging in the series of
publicity work has also given me a stronger sense
of belonging to CityU and the programme.” Eight episodes of the radio programme were broadcasted on Metro Radio, capturing over 52,000 audience every week.
[from left to right] Ms Poyi FUNG (Trainer and DJ), Miss Kay WONG (Media Ambassador), Miss Dory TANG
Kay hopes that the audience can feel her passion (Media Ambassador), Miss Joanne CHAN (DJ from Metro Radio).
for ‘Cultural Walker’ in her video and the radio 一連八集「咪走八半堂」於新城知訊台播出，每星期吸引超過5萬2千名聽眾收聽。
programme. She also reckons that the skills she [左至右] 導師及節目主持人泇泇、媒體大使王嘉棋同學和鄧凱程同學、新城電台主持人陳美思。
has learnt from MAP will advance her career
development in the future. Dory also encouraged students to
seize every learning opportunity by
Another MAP and Cultural Walker member,
Miss Dory TANG, who is studying Year 3 actively joining different activities
for the Bachelor of Social Sciences in Social and and unleashing their potential.
Behavioural Sciences also found the programme
extremely meaningful and innovative. 城大學生發展處推出「媒體大使
計劃」，邀請積極參與學生發展
“During the radio recording, I was grateful to 活動的同學，通過製作宣傳短片
share our experience in participating in ‘Cultural 和錄製電台節目，並通過社交媒
Walker’ with the audience. Yet it is never easy 體平台闡述學生在活動中的學習
to pack all the stories in a twenty-minute radio
programme. Thanks to the assistance of the 經歷和貢獻。
programme trainer, she helped us consolidate Eight promotional videos were published on the
our years' learning experience before recording, 同時身為城大媒體大使及「行走的文化」計劃的 Facebook page of Metro Broadcast with over
find out the key points and related examples, 成員──經濟及金融系四年級王嘉棋同學。 24,000 views.
and engage the audience with picturesque 概述參與媒體大使計劃的收獲：「身為『行走 由媒體大使製作的八條活動宣傳短片，在新城廣播的
社交媒體 (Facebook)上吸引逾2萬4千名觀眾閱覽。
descriptions. We shared interesting stories about 的文化』代表，我花了近兩個月時間寫稿、
cultural differences, hoping these would resonate 拍攝、選材和剪片，務求將最好的片段呈現
with the audience.
給觀眾。活動導師亦在製作過程中提供了不 另 一 位 成 員 ─ 社 會 及 行 為 科 學 系 三 年 級
The conversation with the DJ reminded me of 少意見，幫助我挑選合適和吸引的故事，以達 鄧凱程同學 坦言媒體大使計劃是一項極具
the difficulties I encountered and my attempts 致最佳宣傳效果。最後，片段深得觀眾喜愛， 意義及創新的計劃：「我非常榮幸能夠參與此
to organise the activities. Different local tours 實在令人鼓舞。一連串的宣傳工作亦使我對 計劃！計劃除了為我們提供個人化的學習機
were successfully held only with the joint 學校及『行走的文化』產生更強烈的歸屬感！」 會外，更提供了學以致用的平台，讓我們能
efforts of our teammates. Looking back on the 夠發揮創意。還記得在構思宣傳短片時，我
learning experience and fascinating stories, I was 王同學希望短片及電台節目讓觀眾感受到她
inspired to have the courage to try and to seek 們決定以塗鴉插畫形式取代傳統拍攝手法，
opportunities in challenges”. 對「行走的文化」的熱誠。此外，參加此計劃 對我們來說是一個全新挑戰呢！」
所學到的技能亦有助她未來的事業發展。

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