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MKT4623 - Selling and Sales Management

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Semester A 2023/24

* The offering term is subject to change without prior notice
 
Course Aims
The course is to help students to apply professional knowledge and skills in the area of selling and sales management. Various processes of interpersonal behaviour and communication will also be introduced.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 55%
Examination: 45%
Examination Duration: 2 hours
 
Detailed Course Information
MKT4623.pdf

Useful Links
Department of Marketing