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CB2601 - Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
Exclusive Courses:
Course Offering Term*:
Semester A 2024/25, Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to introduce students to the important frameworks, concepts, and techniques of marketing management. It provides students with general knowledge about planning and implementing successful marketing strategies in order to familiarize them with marketing concepts and applications in real business situations.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Regulation of the Course
1. Meet the attendance requirement of the Department of Marketing for the completion of the course.
2. Pass both the coursework and examination components in order to be awarded a pass.
 
Detailed Course Information
CB2601.pdf