MKT4624 - Retail Management

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester A 2018/19
Semester A 2019/20 (Tentative)

* The offering term is subject to change without prior notice
Course Aims

  1. provide students with key concepts of retail management and marketing including roles of retailing usiness, consumer behaviour in retailing, retailing marketing environments and the retail marketing mix;
  2. equip students with essential retailing management and marketing skills in analyzing and solving business issues in retailing context;
  3. familiarize students with marketing research relevant to retailing business with applications in Hong Kong business environments.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Marketing