- 1 year (full-time)
- 2 years (part-time/combined mode)

- 2.5 years (full-time)
- 5 years (part-time/combined mode)

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This programme aims to provide advanced training on human communication theories and cutting-edge media technologies for professionals working in the following fields: mass media, advertising, public relations, marketing, corporate communication, governmental or non-profit organizational communication, web and multimedia production and communication, mobile media and other communication-related sectors. The three steams of the programme offer students training to specific areas to fit their career goals. Graduates from the programme are expected to become knowledgeable, skillful and innovative in planning, designing, producing, and evaluating communication projects embedded with new media technology.

Upon successful completion of this Programme, students should be able:

1. To discover conceptual underpinnings and empirical bases of major schools of thoughts in communication and new media;
2. To compare and explain similarities and differences in policy and regulations of traditional and new media across societies within and outside Greater China;
3. To analyse key issues in the contemporary debates on the globalization of local and national media and communication industries;
4. To design and implement innovative communication projects involving the Internet, multimedia and/or other new technologies;
5. To evaluate the effectiveness of innovative technology-embedded communication projects;
6. To apply the learned conceptual, technical, creative and managerial skills in communication practices.   

Nil

Nil