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Master of Arts in Communication and New Media
Programme
Master of Arts in Communication and New Media
文學碩士(傳播與新媒體)
Award Title
Master of Arts in Communication and New Media
文學碩士(傳播與新媒體)
Offering Academic Unit
Department of Media and Communication
Mode of Study
Combined mode

Normal Period of Study

- 1 year (full-time)
- 2 years (part-time/combined mode)

Maximum Period of Study

- 2.5 years (full-time)
- 5 years (part-time/combined mode)

Credit Units Required for Graduation

27

Programme Aims

This programme aims to provide advanced training on human communication theories and cutting-edge media technologies for professionals working in the following fields: mass media, advertising, public relations, marketing, corporate communication, governmental or non-profit organizational communication, web and multimedia production and communication, mobile media and other communication-related sectors. The three steams of the programme offer students training to specific areas to fit their career goals. Graduates from the programme are expected to become knowledgeable, skillful and innovative in planning, designing, producing, and evaluating communication projects embedded with new media technology.

Programme Intended Learning Outcomes (PILOs)

Upon successful completion of this Programme, students should be able:

  1. To discover conceptual underpinnings and empirical bases of major schools of thoughts in communication and new media;
  2. To compare and explain similarities and differences in policy and regulations of traditional and new media across societies within and outside Greater China;
  3. To analyse key issues in the contemporary debates on the globalization of local and national media and communication industries;
  4. To design and implement innovative communication projects involving the Internet, multimedia and/or other new technologies;
  5. To evaluate the effectiveness of innovative technology-embedded communication projects;
  6. To apply the learned conceptual, technical, creative and managerial skills in communication practices.   

Programme Requirements



Programme Core Course for All Streams (9 credits)

Course CodeCourse TitleCredit Units
COM5101Communication Fundamentals3
COM5104Research Methods for Communication and New Media3
COM5501Internet Communication3

1. Media Data Analytics Stream

A) Stream Compulsory Courses (9 Credit units)
Course CodeCourse TitleCredit Units
COM5506Social Network Analysis for Communication3
COM5507Social Media Data Acquisition and Processing3
COM5508Media Data Analytics3
B) Stream Electives (9 credit units)
Course CodeCourse TitleCredit Units
COM5102Global Media in the Digital Era3
COM5103Policy and Regulations of New Media3
COM5105Media Economics and Management3
COM5106Integrated Marketing Communication3
COM5107Professional Communication Skills3
COM5108Psychological Processing of New Media3
COM5110Public Communication Campaign Management3
COM5112Communication Research Seminar3
COM5401Advertising Production and Management3
COM5402Public Relations Strategies3
COM5403Crisis Communication and Management3
COM5502Multimedia Communication3
COM5503Dynamic Web Communication3
COM5504Advanced Multimedia Communication3
COM5505Digital Media for E-Marketing3
COM5509Digital Visual Media3
COM5602Directed Studies3
COM5603Dissertation3
COM5604Professional Internship3
COM5605Multimedia Practicum3

2. Visual Media Stream
A) Stream Compulsory Courses (9 credit untis)
Course CodeCourse TitleCredit Units
COM5504Advanced Multimedia Communication3
COM5509Digital Visual Media3
COM5605Multimedia Practicum3
B) Stream Electives (9 credit units)
Course CodeCourse TitleCredit Units
COM5102Global Media in the Digital Era3
COM5103Policy and Regulations of New Media3
COM5105Media Economics and Management3
COM5106Integrated Marketing Communication3
COM5107Professional Communication Skills3
COM5108Psychological Processing of New Media3
COM5110Public Communication Campaign Management3
COM5112Communication Research Seminar3
COM5401Advertising Production and Management3
COM5402Public Relations Strategies3
COM5403Crisis Communication and Management3
COM5502Multimedia Communication3
COM5503Dynamic Web Communication3
COM5505Digital Media for E-Marketing3
COM5506Social Network Analysis for Communication3
COM5507Social Media Data Acquisition and Processing3
COM5508Media Data Analytics3
COM5602Directed Studies3
COM5603Dissertation3
COM5604Professional Internship3

3. Digital Media Stream
A) Streeam Compulsory Courses (9 credit units)
Course CodeCourse TitleCredit Units
COM5102Global Media in the Digital Era3
COM5103Policy and Regulations of New Media3
COM5502Multimedia Communication3
B) Stream Elective Courses (9 credit units)
Course CodeCourse TitleCredit Units
COM5105Media Economics and Management3
COM5106Integrated Marketing Communication3
COM5107Professional Communication Skills3
COM5108Psychological Processing of New Media3
COM5110Public Communication Campaign Management3
COM5112Communication Research Seminar3
COM5401Advertising Production and Management3
COM5402Public Relations Strategies3
COM5403Crisis Communication and Management3
COM5503Dynamic Web Communication3
COM5504Advanced Multimedia Communication3
COM5505Digital Media for E-Marketing3
COM5506Social Network Analysis for Communication3
COM5507Social Media Data Acquisition and Processing3
COM5508Media Data Analytics3
COM5509Digital Visual Media3
COM5602Directed Studies3
COM5603Dissertation3
COM5604Professional Internship3
COM5605Multimedia Practicum3

Professional Recognition

Nil

Additional Information

Nil