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COM5505 - Digital Media for E-Marketing

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One semester
Course Offering Term*:
Semester B 2018/19

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students an innovative overview of e-marketing with an emphasis on using creative digital media. It generates students working knowledge and skills via the innovative process of e-marketing from planning, creation, execution, to evaluation and the usage of various digital media in e-marketing.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

COM5505.pdf

Useful Links

Department of Media and Communication