MKT4625 - Advertising Management and Integrated Marketing Communications

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Semester A 2025/26

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to motivate students to learn, design effective promotion plan and enhance students' professional competence for the advertising industry.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
MKT4625.pdf