This course provides an in-depth exploration of social media, focusing on its historical evolution, digital identity nuances, visual communication power, and the transformation of the public sphere. Through an integrated approach, students are equipped to navigate and master the interconnected technological, aesthetic, and cultural landscape of social media.

Structured into three modules, the course offers a holistic view of the social media ecosystem. The Content Observer module offers a macro-level analysis of social media's evolution. The Content Creator module focuses on individual content creation, balancing theory and practice. The final module, Integrative Social Media, synthesizes insights through a semester-long project, encouraging critical engagement with social media subcultures. This structure ensures students are well-equipped to analyze and contribute meaningfully to the digital public sphere and their personal development.