This course explores the significant revenue potential generated through social media influence. It delves into the concept of being an influencer, the process of becoming one, and leveraging the influence of others to establish a strong and profitable brand. Students will develop two campaigns: one to build their own influencer platforms and another to utilize other influencers to drive sales growth for a business. Recognizing the dynamic nature of social media, the course content remains adaptable to address and analyse emerging industry trends and developments. With an emphasis on personalized learning, the course offers hands-on experiences and real-world applications. This approach enables students to gain practical expertise and build a comprehensive portfolio that showcases their social media and strategic thinking skills.