AUTM Training Courses on Technology Marketing and License Negotiations

The AUTM Training Courses in Hong Kong on Technology Marketing and License Negotiations, hosted by the Knowledge Transfer Office of City University of Hong Kong, were held on 10–11 August 2026. It was an inspiring and impactful two-day program where participants gathered to sharpen their skills in technology transfer, early-stage marketing (including generative AI marketing tools and platforms), and different negotiation styles. Participants partnered up for short-form exercises to reinforce key concepts, benefiting greatly from the interactive process.

We extend a special thank you to our esteemed instructors, Dr. Michael Moore, Director of Technology Transfer, Office of Innovation Commercialization at Augusta University, and Mr. Alan Bentley, Assistant Vice Chancellor for Technology Transfer & IP Development at Vanderbilt University, alongside guest speaker Dr. Dawna Kwan, Senior Patent Examiner, Intellectual Property Department, The Government of the Hong Kong Special Administrative Region of the People’s Republic of China, for sharing their invaluable expertise.

Once again, we extend our heartfelt thanks to our key sponsor, the Intellectual Property Department, and our key partner, the Knowledge Transfer and Entrepreneurship Office of The Hong Kong Polytechnic University (PolyU), for their support in making this event a success. We look forward to seeing you again at the AUTM course next year!

Please click here for the course outline.