IS4538 - O2O Services

Offering Academic Unit
Department of Information Systems
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester B 2023/24

* The offering term is subject to change without prior notice
Course Aims


  • Today’s companies are moving from traditional business models to an online-to-offline services model, in which they run their business and provide services using various kinds of online platforms and cloud technologies.  Such online-to-offline services can bring substantial benefits to the business, including reducing costs, increasing scalability, allowing for remote access, reducing the potential impact of system-related disasters, easing implementation, increasing response time, and automating updates;
  • Upon completion of this course, students will be able to design, and manage online-to-offline services and they will ride on the wave of business driven technological environment;
  • Introduce conceptual and applied knowledge about the online-to-offline service strategies, online-to-offline service design, online-to-offline service quality and online-to-offline service technologies;
  • Familiarize students with online-to-offline services relevant for Hong Kong’s and the global business environment.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Information Systems