Innovation is essential for modern enterprises to maintain their competitive edge. This course equips students with foundational knowledge and skills that are critical for innovative product development. Students will learn a wide range of theories, methods, and tools to support empathy, ideation, prototyping, and optimization throughout the product innovation process. Emphasis is placed on harnessing cutting-edge generative AI to boost design creativity and drive innovation. Through a team-based product development project, students will gain hands-on experience and develop innovative products with commercialization potential. This course is tailored to prepare students for leadership roles in innovative enterprises or startups.

Examination: Students will be assessed via the examination to their understanding of the concepts and techniques learned as well as the capabilities to apply these concepts, theories and techniques.