This course teaches the creative application on photography with digital tools, mainly Photoshop and professional digital camera. The syllabus provides an overview of what digital photography can offer as a creative means in image making. Digital photography revolutionizes the photographic process from camera use to post production technique. We emphasize the creative potential in digital image manipulation as well as the logistic to create the ‘impossible’ image, e.g. surrealism and ‘time stop motion’ which are often applied to advertising photography. In order to understand the creative manipulation in digital photography, we compare and contrast the nature of digital and traditional photography. A thorough knowledge of the choice and function of digital photo equipments, from the shooting process to the printing process and graphic post-production will be offered. Students learn to produce creative images for the assignments engaging in the digital process. The course not only prepares students to acquire digital capability but also broadens their insight in creative photography through the study of master photographers and analyzing how they develop their visual statement in their commercial and advertising portfolio using digital visual tools.
The course is held in lecture + tutorial style. There are 4 homework assignments to match the taught syllabus. Strategy will be placed on the creative use of digital photo tools to set up a visual agenda, and produce the image relevant to the theme.