SDSC3013 - Introduction to Social Media Analytics

Offering Academic Unit
School of Data Science
Credit Units
Course Duration
One Semester
SDSC1001* and SDSC2001

* Pre-requisite SDSC1001 will be exempted for students who are enrolled in Minor in Data Science
Course Offering Term*:
Semester A 2021/22
Semester A 2022/23 (Tentative)

* The offering term is subject to change without prior notice
Course Aims

Social media analytics is widely used in various social media companies to guide the design, production, delivery, consumption, and evaluation of their products such as news, entertainment, advertising, etc. This course provides students with an extensive exposure to the industry practices of social media analytics. Topics include technical infrastructure, business operations, regulatory systems, user profiling, content recommenders, computational advertising, and project management.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 40%
Examination: 60%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

School of Data Science