MS3224 - Business Survey Design

Offering Academic Unit
Department of Management Sciences
Credit Units
Course Duration
One Semester
Exclusive Courses:
Course Offering Term*:
Semester B 2021/22

* The offering term is subject to change without prior notice
Course Aims

  •  Provide students with knowledge about the nature of survey research and the fundamental methodology of conducting survey research in the business field.
  • Provide students with statistical techniques to help with research design, sample design, questionnaire design, fieldwork procedure, data analysis and the presentation of results.
  • Develop students’ computing and analytical skills to solve real-world problems.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Management Sciences

Additional Information