GE2248 - Persuasion in Everyday Life

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
GE Area
Area 2: Study of Societies, Social and Business Organizations
Course Offering Term*:
Semester A 2023/24, Semester B 2023/24

* The offering term is subject to change without prior notice
Course Aims

Persuasion and influence are important competencies to accomplish personal goals in all walks of life, and are commonly encountered in everyday life, especially in school, job or even in family in role of persuader and being persuaded.  The ability to exert personal influence to change the thoughts and behaviour of peers and other people and to defend oneself against theirs is indispensable to lead a fruitful life.  In this complicated world, the effectiveness and conscience of persuasion are of equal importance.  This course aims to provide fundamental knowledge and skills in effective and ethical persuasion.  The course will unfold psychological, behavioural and ethical essentials of persuasion.  Conceptual frameworks and practical tools will be visualized by good and bad examples that caused societally, culturally, politically and technologically impact around the world. 

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing