COM3510 - Digital e-Marketing Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course aims to provide students a strategic overview of e-marketing with an emphasis on using digital media. The class will cover the process of e-marketing from planning, creation, execution, to evaluation. It also covers the usage of various digital media in e-marketing. For example, how video clips can serve as an effective tool in e-mail marketing; why bloggers, banners and search engines are essential components in building an online community etc. Important issues such as e-customer behaviour, traffic building, web site design and user's experiences will be highlighted in the course as well.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Media and Communication