COM2405 - Communication and Marketing

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester A 2020/21
Semester A 2021/22 (Tentative)

* The offering term is subject to change without prior notice
Course Aims

The course examines the concepts, analyses, and activities that comprise marketing management. It also discovers and examines how various communication channels facilitate marketing activities including the exchange between sellers and buyers or between other parties. It equips students with knowledge of and techniques in planning, implementing, and evaluating marketing strategies. Topics include definition of marketing, elements of marketing environment, planning process of marketing strategies, marketing mix, marketing management techniques, marketing research, as well as communication and presentation skills. Broad range of case studies will also be included.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Media and Communication