CB2601 - Marketing

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Equivalent Course(s)
MKT2681 Introduction to Marketing
Exclusive Courses:
FB2601 Marketing
Course Offering Term*:
Semester A 2021/22, Semester B 2021/22

* The offering term is subject to change without prior notice
Course Aims

This course aims to introduce the students with the important frameworks, concepts and techniques of marketing management. Students will be provided general knowledge about planning and implementing successful marketing strategies in order to familiarize them with the marketing concepts and applications in real business situations.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing