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SYE5009 - Industrial Marketing Management for Engineers

Offering Academic Unit
Department of Systems Engineering
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
SEEM5009 Industrial Marketing Management for Engineers (offered until 2021/22) / ADSE5009 Industrial Marketing Management for Engineers (offered until 2023/24)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide engineering professionals with the essential industrial innovation skills. Students will be exposed to the nature, structure and distinguishing characteristics of the industrial innovations; learning activities are designed in ways which enable them to develop (or enhance) their skills in analysing technology trends, market needs, innovative ideas, and developing strategies for innovation.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Min. Continuous Assessment Passing Requirement: 30%
Min. Examination Passing Requirement: 30%
 
Detailed Course Information

SYE5009.pdf