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SM5354 - Design Thinking and Innovation in Media

Offering Academic Unit
School of Creative Media
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester A 2026/27

* The offering term is subject to change without prior notice
 
Course Aims

The course is designed to equip students with the skills and knowledge necessary to harness the power of Design Thinking methodology in the context of digital media. It delves into the intricacies of understanding and empathizing with users, identifying their needs and pain points, and creating innovative solutions through digital products such as mobile applications and websites. Students will engage in a hands-on, iterative learning process that emphasizes empathy, ideation, prototyping, and testing. Through a blend of theoretical knowledge and practical application, participants will learn to navigate the complexities of user experience (UX) design, leveraging tools and techniques to develop user-centric digital solutions that address real-world problems.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

SM5354.pdf