FB8012I - Theory and Practice of Strategic Management | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to introduce and review the advanced strategic management theories and, with special emphasis on giving an overview of status quo and problems corporate strategic management under the situation of economic recovery and globalization in China. It will also address the strategic problems encountered by Chinese enterprises in the new emerging fields, for example, specialization or product diversification, new segmentation models, customer value creation models, internationalization and corporate social responsibility. This course will help students to gain a better understanding of the research in strategic management and to improve their abilities to anticipate, analyze and solve new problems in a local and global environment. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| FB8012I.pdf | ||||||||