With the continuous development of information technology and innovative business models, new Internet-based E-business strategies and models have been emerging one after another, and the development of E-business is especially strong in China, attracting global attention. These new strategies and business models have a great impact on our life and work, however, their business value and development patterns are far from being understood and explored. This course aims at introducing new Internet-based business strategy and models, especially the changes to traditional business model and management brought by new technologies, for example, enterprise 2.0 and social network marketing, etc. It will help students understand the new features and up-to-date applications of the Internet and its technologies, earn how E-business strategy and models improve enterprise efficiency in terms of marketing, R&D, logistics, sales, internal operation, etc. Building on this foundation, this course will further discuss the theoretical issues and contemporary research related to the design process of E-business strategy and model, and will cultivate the abilities of students to conduct practical research and implement E-business strategy and models.