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FB6941 - Topics in Marketing and Management

Offering Academic Unit
College of Business
Credit Units
2
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course provides students with insights into contemporary issues and best practices in marketing, branding and strategic management. The course aims to help students evaluate innovative approaches and develop impactful strategies to address challenges faced by organizations today.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB6941.pdf