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FB6932 - Marketing Strategies for Business Impacts

Offering Academic Unit
College of Business
Credit Units
2
Course Duration
One Semester
Course Offering Term*:
Semester B 2026/27

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to equip seasoned executives and professionals with knowledge and skills to analyze, evaluate, and develop effective marketing strategies in dynamic business environments. Participants will gain the ability to interpret market trends, compare marketing approaches, and formulate comprehensive plans to drive organizational growth and competitive advantage.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

FB6932.pdf