As China's economy have reached high prosperity, technological creativity and innovation has become an increasingly important issue for sustainable development. This course focuses on identifying key factors and strategies that could bring about sustainable technological creativity and innovation in China' economic development. Analyses of socio-psychological profiles of creative products and luminaries will help understand in-depth creativity perceptions and motivations so as to devise promotion strategies and specific action plans for enhancing technological creativity and innovation, i.e., 4Ps, perceptions, products, process, and personality analyses of worldly well-known creative industries in China. Through case studies and group projects, it enables students to apply relevant concepts and principles in developing effective creative and innovative strategies.

This course aims to help students

• Have systematic coverage of the knowledge scope regarding Business Creative;
• Have strategic insight, crossfunctional integration and actionable frameworks that can be directly transferred to their organizations;
• Collaboratively diagnose innovation bottlenecks and co-create solutions, maximizing the unique value of executive education.