This course aims to develop and improve students' knowledge and skills on the concepts and practice in the planning, implementation and evaluation of an effective integrated marketing communication campaign.

AT1: Class participation (10%) - Student's performance is assessed based on their participation in class activities.

AT2: Individual Performance (25%) - Student's competence in using the course knowledge to solve real-world problems is assessed based on their performance in class discussion.

AT3: Group Project (40%) - Students in small teams work on a project, and each team submits a written project report and makes a in-class presentation. Peer evaluation is conducted to ensure that each team member contributes equally in time, idea, work and collaboration.

AT4: Individual Project (25%) - Students each complete a promotion-related project independently to demonstrate their learning outcomes.