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FB6786 - Personal Branding and Career Strategy

Offering Academic Unit
College of Business
Credit Units
2
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with the opportunity to:

  • Develop advanced career and job search strategies for the competitive global market.
  • Enhance personal branding and executive presence through effective communication and self-image presentation.
  • Synthesize professional coaching with academic learning to create a personalized and actionable career development plan.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB6786.pdf